We Keep Calm and Eat Cake: One Born, Austerity and Securing Consent

In this paper, I aim to unpack this overt celebration of midwifery and indirect glorification of the NHS in One Born at the same time that we see this vocation and system directly threatened and dismantled by austerity measures.

Clarke and Newman (2012) argue that when exploring the ‘“alchemy” of austerity’ it is imperative to ‘engage with the problem of consent’ (Clarke & Newman, 2012: 306).

Considering reality television as an intervention into the social (Skeggs & Wood, 2012) and austerity as a site of ‘discursive struggle’ (Bramall, 2013) with material effects, in this paper I critically examine cultural representations of the NHS and midwifery as a way to unravel this ‘problem of consent’.

Biographical Note:

Dr. Sara De Benedictis is a Lecturer in Media and Communications at Brunel University. Her research interests are in gender, class, birth, motherhood, postfeminism, austerity and reality television. Prior to joining Brunel, she worked on a number of research projects about birth, motherhood and popular culture. Her ESRC funded PhD in Cultural Studies (2016) at King’s College London explored representations of, and reactions to, birth under austerity Britain.

Sara was also a Research Assistant at the London School of Economics for Dr Shani Orgad in the Department of Media and Communications working on a project about representations of stay-at-home mothers and she was a Research Fellow at the University of Nottingham on the Wellcome Trust funded project, Televising Childbirth. Sara is currently working on a new project about reproductive politics in times of austerity.