Advertising and marketing have become increasingly central to social life on a global scale. As ‘persuasion industries’ they generate powerful images of the good life, acting upon individual and collective desires and aspirations. The MA critically explores the commercial and sociological aspects of the advertising and marketing industries, probing the way they link cultural values to creative and commercial innovation.
Taught within our top rated Department of Sociology, this course investigates key theoretical and substantive debates in the critical study of advertising, marketing and media, and analyse the advertising industries in Britain, North America and newly emerging economies like India.
You explore topics including:
You are introduced to primary research materials, like market research data, examining debates about the historical rise of marketing-orientated businesses and the growth of the advertising agency.
Our Department of Sociology was rated top 10 in the UK for research quality (REF 2014). We're pursuing a new understand of the social world with our world leading research, and contributing to the thinking that guides organisations.
This course is supported by expertise from the Essex Business School. Our strong emphasis on ethics and sustainable business practice in the global economy will provide knowledge and skills necessary for your future career in an increasingly complex world.
We are a large and friendly department, offering a diverse range of research interests and with staff members who are committed to teaching, research and publication that covers a broad geographical spectrum.
Many have worked at the local level with local authorities, justice councils, community partnerships and charities. Others have worked at a national and international level with bodies like the United Nations, the European Commission’s Expert Group on Public Understanding of Science, Amnesty International, The Royal College of Paediatrics and Child Health, the Home Office and national non-governmental organisations.
Within Essex Business School, our staff specialise in areas including SMEs, business-to-business relationship marketing, branding, marketing management, new product development and social entrepreneurship.
While maintaining core engagement with contemporary marketing practice, our staff enrich our courses with novel marketing ideas drawn from both the contemporary business world and cutting-edge academic research.
Our landmark new Essex Business School building on our Colchester Campus is the first zero carbon business school in the UK. Set around a lush winter garden, the Eden-style dome gives the building its own micro-climate.
Our new building provides you with a stunning new work environment, offering:
This course provides excellent preparation for further academic study, and many of our postgraduates go on to successful academic careers, both in the UK and overseas.
Others have established careers in non-governmental organisations, local authorities, specialist think tanks, government departments, charities, media production, and market intelligence.
We work with the university’s Employability and Careers Centre to help you find out about further work experience, internships, placements, and voluntary opportunities.
A 2:2 degree , or international equivalent, in a social science, humanities or english or other discipline which must include at least two humanities or social science modules such as: Advertising, Communication, Economics, Marketing or Media (this can include the research project/dissertation).
Applications from students with a degree below a 2:2 or equivalent, or non-social sciences degree will be considered dependent on any relevant professional or voluntary experience in Media, Advertising, Marketing or Communications field.
We accept a wide range of qualifications from applicants studying in the EU and other countries. Get in touch with any questions you may have about the qualifications we accept. Remember to tell us about the qualifications you have already completed or are currently taking.
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If English is not your first language, we require IELTS 6.5 overall with a minimum component score of 6.0.
Postgraduate study is the chance to take your education to the next level. The combination of compulsory and optional modules means our courses help you develop extensive knowledge in your chosen discipline, whilst providing plenty of freedom to pursue your own interests. Our research-led teaching is continually evolving to address the latest challenges and breakthroughs in the field, therefore to ensure your course is as relevant and up-to-date as possible your core module structure may be subject to change.
For many of our courses you’ll have a wide range of optional modules to choose from – those listed in this example structure are, in many instances, just a selection of those available. Our Programme Specification gives more detail about the structure available to our current postgraduate students, including details of all optional modules.
You take one of these two modules: Text and Documents or Sociological Research Design. You do not take both.
The example structure below is representative of this course if taken full-time. If you choose to study part-time, the modules will be split across 2 years.
Following the impact of the pandemic, we made changes to our teaching and assessment to ensure our current students could continue with their studies uninterrupted and safely. These changes included courses being taught through blended delivery, normally including some face-to-face teaching, online provision, or a combination of both across the year.
The teaching and assessment methods listed show what is currently planned for 2021 entry; changes may be necessary if, by the beginning of this course, we need to adapt the way we’re delivering them due to the external environment, and to allow you to continue to receive the best education possible safely and seamlessly.
£18,800EU students commencing their course in the 2021-22 academic year will be liable for the International fee.
Fees will increase for each academic year of study.
We hold Open Days for all our applicants throughout the year. Our Colchester Campus events are a great way to find out more about studying at Essex, and give you the chance to:
If the dates of our organised events aren’t suitable for you, feel free to get in touch by emailing firstname.lastname@example.org and we’ll arrange an individual campus tour for you.
We aim to respond to applications within two weeks. If we are able to offer you a place, you will be contacted via email.
For information on our deadline to apply for this course, please see our ‘how to apply’ information.
Home to 15,000 students from more than 130 countries, our Colchester Campus is the largest of our three sites, making us one of the most internationally diverse campuses on the planet - we like to think of ourselves as the world in one place.
The Campus is set within 200 acres of beautiful parkland, located two miles from the historic town centre of Colchester – England's oldest recorded town. Our Colchester Campus is also easily reached from London and Stansted Airport in under one hour.
If you live too far away to come to Essex (or have a busy lifestyle), no problem. Our 360 degree virtual tour allows you to explore the Colchester Campus from the comfort of your home. Check out our accommodation options, facilities and social spaces.
Our staff travel the world to speak to people about the courses on offer at Essex. Take a look at our list of exhibition dates to see if we’ll be near you in the future.
At Essex we pride ourselves on being a welcoming and inclusive student community. We offer a wide range of support to individuals and groups of student members who may have specific requirements, interests or responsibilities.
The University makes every effort to ensure that this information on its programme specification is accurate and up-to-date. Exceptionally it can be necessary to make changes, for example to courses, facilities or fees. Examples of such reasons might include, but are not limited to: strikes, other industrial action, staff illness, severe weather, fire, civil commotion, riot, invasion, terrorist attack or threat of terrorist attack (whether declared or not), natural disaster, restrictions imposed by government or public authorities, epidemic or pandemic disease, failure of public utilities or transport systems or the withdrawal/reduction of funding. Changes to courses may for example consist of variations to the content and method of delivery of programmes, courses and other services, to discontinue programmes, courses and other services and to merge or combine programmes or courses. The University will endeavour to keep such changes to a minimum, and will also keep students informed appropriately by updating our programme specifications.
The full Procedures, Rules and Regulations of the University governing how it operates are set out in the Charter, Statutes and Ordinances and in the University Regulations, Policy and Procedures.
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