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Advertising and marketing have become increasingly central to social life on a global scale. As ‘persuasion industries’ they generate powerful images of the good life, acting upon individual and collective desires and aspirations. The MA critically explores the commercial and sociological aspects of the advertising and marketing industries, probing the way they link cultural values to creative and commercial innovation.
Taught within our top rated Department of Sociology, this course investigates key theoretical and substantive debates in the critical study of advertising, marketing and media, and analyse the advertising industries in Britain, North America and newly emerging economies like India.
You explore topics including:
Recent developments from actor network theory on market devices
Concepts of advertising, marketing and consumption
Contemporary marketing and management
Media and communications
Developing brand cultures
You are introduced to primary research materials, like market research data, examining debates about the historical rise of marketing-orientated businesses and the growth of the advertising agency.
Our Department of Sociology was rated top 10 in the UK for research quality (REF 2014). We're pursuing a new understand of the social world with our world leading research, and contributing to the thinking that guides organisations.
This course is supported by expertise from the Essex Business School. Our strong emphasis on ethics and sustainable business practice in the global economy will provide knowledge and skills necessary for your future career in an increasingly complex world.
Why we're great.
We offer interdisciplinary studies with expertise from our Department of Sociology and Essex Business School
We offer a strong emphasis on ethics and sustainable business practice in the global economy
We examine advertising industries in Britain, North America and newly emerging economies like India
Our expert staff
We are a large and friendly department, offering a diverse range of research interests and with staff members who are committed to teaching, research and publication that covers a broad geographical spectrum.
Many have worked at the local level with local authorities, justice councils, community partnerships and charities. Others have worked at a national and international level with bodies like the United Nations, the European Commission’s Expert Group on Public Understanding of Science, Amnesty International, The Royal College of Paediatrics and Child Health, the Home Office and national non-governmental organisations.
Within Essex Business School, our staff specialise in areas including SMEs, business-to-business relationship marketing, branding, marketing management, new product development and social entrepreneurship.
While maintaining core engagement with contemporary marketing practice, our staff enrich our courses with novel marketing ideas drawn from both the contemporary business world and cutting-edge academic research.
Specialist facilities
Dedicated postgraduate support facilities
Our renowned off-campus Graduate Conference takes place every February
A unique Student Resource Centre where you can get help with your studies, access examples of previous students’ work, and attend workshops on research skills
The Sociology common room is open all day Monday-Friday, is stocked with daily newspapers, magazines and journals, and has free drinks available
Links with the Institute of Social and Economic Research, which conducts large-scale survey projects and has its own library, and the UK Data Archive, which stores national research data like the British Crime Survey
Our students’ Sociology Society, a forum for the exchange of ideas, arranging talks by visiting speakers, introducing you to various career pathways, and organising debates
Our landmark new Essex Business School building on our Colchester Campus is the first zero carbon business school in the UK. Set around a lush winter garden, the Eden-style dome gives the building its own micro-climate.
Our new building provides you with a stunning new work environment, offering:
A virtual trading floor with Bloomberg Terminals offering direct use of Bloomberg data, information and analytics
A light and spacious lecture theatre, with seating for 250 students
Study pods and innovation booths for group working
Dedicated office space for student entrepreneurs
Networking opportunities with visiting businesses
A café with an adjacent sun terrace
Your future
This course provides excellent preparation for further academic study, and many of our postgraduates go on to successful academic careers, both in the UK and overseas.
Others have established careers in non-governmental organisations, local authorities, specialist think tanks, government departments, charities, media production, and market intelligence.
We work with the university’s Employability and Careers Centre to help you find out about further work experience, internships, placements, and voluntary opportunities.
Entry requirements
UK entry requirements
A 2:2 degree , or international equivalent, in a social science, humanities or english or other discipline which must include at least two humanities or social science modules such as: Advertising, Communication, Economics, Marketing or Media (this can include the research project/dissertation).
Applications from students with a degree below a 2:2 or equivalent, or non-social sciences degree will be considered dependent on any relevant professional or voluntary experience in Media, Advertising, Marketing or Communications field.
International & EU entry requirements
We accept a wide range of qualifications from applicants studying in the EU and other countries. Get in touch with any questions you may have about the qualifications we accept. Remember to tell us about the qualifications you have already completed or are currently taking.
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English language requirements
If English is not your first language, we require IELTS 6.5 overall with a minimum component score of 6.0.
Structure
Course structure
Postgraduate study is the chance to take your education to the next level. The combination of compulsory and optional modules means our courses help you develop extensive knowledge in your chosen discipline, whilst providing plenty of freedom to pursue your own interests. Our research-led teaching is continually evolving to address the latest challenges and breakthroughs in the field. The course content is therefore reviewed on an annual basis to ensure our courses remain up-to-date so modules listed are subject to change.
For many of our courses you’ll have a wide range of optional modules to choose from – those listed in this example structure are, in many instances, just a selection of those available. Our Programme Specification gives more detail about the structure available to our current postgraduate students, including details of all optional modules.
You take one of these two modules: Text and Documents or Sociological Research Design. You do not take both.
Teaching and learning disclaimer
Following the impact of the pandemic, we made changes to our teaching and assessment to ensure our current students could continue with their studies uninterrupted and safely. These changes included courses being taught through blended delivery, normally including some face-to-face teaching, online provision, or a combination of both across the year.
The teaching and assessment methods listed show what is currently planned for 2021 entry; changes may be necessary if, by the beginning of this course, we need to adapt the way we’re delivering them due to the external environment, and to allow you to continue to receive the best education possible safely and seamlessly.
Components and modules explained
Components
Components are the blocks of study that make up your course. A component may have a set module which you must study, or a number of modules from which you can choose.
Each component has a status and carries a certain number of credits towards your qualification.
Status
What this means
Core
You must take the set module for this component and you must pass. No failure can be permitted.
Core with Options
You can choose which module to study from the available options for this component but you must pass. No failure can be permitted.
Compulsory
You must take the set module for this component. There may be limited opportunities to continue on the course/be eligible for the qualification if you fail.
Compulsory with Options
You can choose which module to study from the available options for this component. There may be limited opportunities to continue on the course/be eligible for the qualification if you fail.
Optional
You can choose which module to study from the available options for this component. There may be limited opportunities to continue on the course/be eligible for the qualification if you fail.
The modules that are available for you to choose for each component will depend on several factors, including which modules you have chosen for other components, which modules you have completed in previous years of your course, and which term the module is taught in.
Modules
Modules are the individual units of study for your course. Each module has its own set of learning outcomes and assessment criteria and also carries a certain number of credits.
In most cases you will study one module per component, but in some cases you may need to study more than one module. For example, a 30-credit component may comprise of either one 30-credit module, or two 15-credit modules, depending on the options available.
Modules may be taught at different times of the year and by a different department or school to the one your course is primarily based in. You can find this information from the module code. For example, the module code HR100-4-FY means:
HR
100
4
FY
The department or school the module will be taught by.
In this example, the module would be taught by the Department of History.
What interests you? Do you want to deepen your knowledge, build invaluable research skills and develop your academic freedom? Your dissertation lets you study a topic of your choosing, in depth, with supervision and guidance from our world-leading academics.
How has advertising tried to understand the consumer? What challenges are posed by international advertising? Or by the arrival of new media and alternative delivery systems? Explore the history of advertising in Britain and North America, then learn how to analyse and theorise about advertising and the wider creative industries.
Explore the foundational principles of marketing as an academic subject and practice, by considering marketing from different perspectives including consumer behaviour, the marketing mix perspective, services marketing, retail and place marketing, marketing communications, ethical marketing, and global marketing.
Do hackers have ethics? Who owns digital media? Is surveillance justified? Explore the history of the digital media economy, looking at hacking, digital media piracy and peer-to-peer networks. Build your understanding of the social, economic and cultural role that digital media now plays in developed Western societies.
How do you design social research for projects? Examine the research process, from forming initial research questions through to writing up your findings. Develop your own research ideas via the approaches discussed, building a critical perspective on empirical research that will help you with future research goals.
This module evidences how buyer behaviour plays an essential role in marketing strategy. You consider how marketers use consumer insights and behaviour theory and look beyond the act of buying to consider the entire consumption cycle, from pre to post-purchase. You explore consumer behaviour theories in relation to market consumption, viewing consumers as individuals, decision-makers and social beings, and discuss the wider implications of living in a consumer society.
Graduate students are encouraged to take part in our weekly Departmental Seminar which regularly features eminent outside speakers
Assessment
Your modules are assessed by coursework and your dissertation
Dissertation
Your 15,000-word dissertation allows you to focus in-depth on your chosen topic from April onwards
You work with close supervision from academic staff
Fees and funding
Home/UK fee
£8,760
International fee
£18,800
EU students commencing their course in the 2021-22 academic year will be liable for the International fee.
Fees will increase for each academic year of study.
What's next
Open Days
We hold Open Days for all our applicants throughout the year. Our Colchester Campus events are a great way to find out more about studying at Essex, and give you the chance to:
tour our campus and accommodation
find out answers to your questions about our courses, student finance, graduate employability, student support and more
meet our students and staff
If the dates of our organised events aren’t suitable for you, feel free to get in touch by emailing tours@essex.ac.uk and we’ll arrange an individual campus tour for you.
We aim to respond to applications within two weeks. If we are able to offer you a place, you will be contacted via email.
For information on our deadline to apply for this course, please see our ‘how to apply’ information.
Visit Colchester Campus
Home to 15,000 students from more than 130 countries, our Colchester Campus is the largest of our three sites, making us one of the most internationally diverse campuses on the planet - we like to think of ourselves as the world in one place.
The Campus is set within 200 acres of beautiful parkland, located two miles from the historic town centre of Colchester – England's oldest recorded town. Our Colchester Campus is also easily reached from London and Stansted Airport in under one hour.
If you live too far away to come to Essex (or have a busy lifestyle), no problem. Our 360 degree virtual tour allows you to explore the Colchester Campus from the comfort of your home. Check out our accommodation options, facilities and social spaces.
Exhibitions
Our staff travel the world to speak to people about the courses on offer at Essex. Take a look at our list of exhibition dates to see if we’ll be near you in the future.
At Essex we pride ourselves on being a welcoming and inclusive student community. We offer a wide range of support to individuals and groups of student members who may have specific requirements, interests or responsibilities.
The University makes every effort to ensure that this information on its programme specification is accurate and up-to-date. Exceptionally it can be necessary to make changes, for example to courses, facilities or fees. Examples of such reasons might include, but are not limited to: strikes, other industrial action, staff illness, severe weather, fire, civil commotion, riot, invasion, terrorist attack or threat of terrorist attack (whether declared or not), natural disaster, restrictions imposed by government or public authorities, epidemic or pandemic disease, failure of public utilities or transport systems or the withdrawal/reduction of funding. Changes to courses may for example consist of variations to the content and method of delivery of programmes, courses and other services, to discontinue programmes, courses and other services and to merge or combine programmes or courses. The University will endeavour to keep such changes to a minimum, and will also keep students informed appropriately by updating our programme specifications.
The full Procedures, Rules and Regulations of the University governing how it operates are set out in the Charter, Statutes and
Ordinances and in the University Regulations, Policy and Procedures.
Ask us a question
Want to quiz us about your course? Got a question that just needs answering? Get in touch and we’ll do our best to email you back shortly.
