MA Public Opinion and Political Behaviour
BA English Language with Media Communication options

Year 2, Component 06

Option(s) from list
BE511-5-AU
Marketing Management
(15 CREDITS)

This module outlines the stages involved in creating a marketing plan and explains the tools and concepts used by marketing managers when developing strategies. To apply your learning, you undertake a consultancy project for a real-world business in response to a marketing brief. You demonstrate your grasp of segmentation, targeting and positioning, as well as a range of marketing communications tools.

BE518-5-SP
Digital Marketing and Social Media
(15 CREDITS)

Marketing practices have dramatically changed with the rise of social media and new technological developments in devices, platforms, and applications. The digital environment presents new opportunities and challenges for marketers. Through a combination of theory, case studies, best practice examples, current news items, and assignments, you learn how the internet is now integrated into all the marketing functions and activities of modern businesses.

GV252-5-SP
Discourse, Morality and Power
(15 CREDITS)

Understand how politics and social life is shaped by language and meaning. Draw out the implications of political speech, social norms, and debate for how we act and think as citizens and social beings as you explore the intimate relationship between political rhetoric, discourse and power.

SC213-5-FY
Social Psychology (Sociology): Self and Interaction
(30 CREDITS)

Want to study Freud’s psychoanalytic theories? Interested in the Marxist social psychology of Vygotsky and Luria? Curious about developmental psychologies by Piaget and Kohlberg? We study theories of sociological social psychology that relate to the self and social interaction, and apply these themes to the understanding of social life.

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