MSc Entrepreneurship and Innovation options
Year 1, Component 04
Option from list
The International Business Environment
Gain an advanced understanding of the external context within which international businesses operate, and the opportunities and challenges this poses to entrepreneurial firms, large and small. You are introduced to key international trade theories and practices, and the application of these to the study of entrepreneurship. You also discuss the external challenges facing international firms, particularly economic, financial, political-legal, technological and cultural challenges.
Achieve an advanced understanding of international business and strategy, and the content and processes of different international expansion modes. You examine why firms enter international markets, and explore different forms of international growth by observing current business practice, case study evidence and theory.
Managerial Economics applies economic theory to business management, decision making and forward planning. This module explores how economic concepts, such as profit, demand, cost, pricing production, competition and business cycles, can be used to solve business problems.
Matching the ability to supply a product or service with customer demand is vital for any organisation. Excess supply can lead to wastage and increased costs, but too little can irritate customers and result in lost revenue. Supply chain management is a complex and challenging task, but, done right, it can create significant competitive advantage. This module explores how organisations manage their product range and operations to best align supply with demand in a global environment, categorised by expanding product variety, increasing outsourcing, and continuous advances in business analytics. You explore areas such as industry competition, resource allocation, organisational learning and competitive dynamics.
This module equips you with a practical and critical understanding of financial analysis and the decision making of divisional and functional managers. You explore topics such as financial accounting, management accounting and financial management, including how to prepare financial accounts. You learn how accounting information is used to plan, monitor and make decisions and how financial statements can be used to infer business performance.
Examine past and new approaches in relation to the study of organisations and draw relevant connections between organisational theory and practice and other sub-disciplines of management, sociology, and economics, where issues of learning, collaboration and networks are given particular attention. You explore the role of people and human behaviour alongside the study of systems, functions, and models.
Explore the impact of internationalization processes on human behaviour within organisations from an international perspective, identifying key aspects of human resource management in multinational firms. You gain an understanding of cross-cultural dimensions of international management, and comprehend trends and challenges in the global work environment
This module enables you to master important elements in marketing strategy implementation. You address cross cultural issues and perspectives on international marketing, focusing on buyer behaviour in both B2B and B2C contexts. You explore international market research, the implications for product and service management, marketing communications, channel management, new product development, services marketing and retailing.
Develop the skills and knowledge necessary to manage product development projects in an international business environment, with particular focus on product design methodologies and project management techniques. You explore the hard side of managing global product development projects and the soft issues such as idea generation/selection and teamwork that must be dealt with in order to ensure success of the product development projects.
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