Component

MA Public Opinion and Political Behaviour
BSc Marketing options

Final Year, Component 05

Option(s) from list
BE225-6-SP
Applied Business Analytics and Decision Making
(15 CREDITS)

This module will provide you with an overview of applications of business analytics for real world business problems.Business examples and case studies will be used to explain the variety of decision-making issues that can be solved using analytics to gain business intelligence. Useful business analytics software (like R, Python or similar) will be discussed in this module. With this understanding you can learn how to select one or more business analytics tools and appropriate software for solving specific real-world problems.

BE241-6-SP
Communication and Intercultural Skills
(15 CREDITS)

To succeed in international management, it is vital to appreciate the cultural differences of your staff and customers. This module aims to equip you with the necessary communication and intercultural skills needed to manage people from different cultures in a changing and competitive global landscape. We explore theories of culture and develop your cultural self-awareness and confidence to manage across national boundaries in a highly interconnected world.

BE534-6-AU
Digital Marketing and Social Media
(15 CREDITS)

This module focuses on the impact of 'digital' on the world of Marketing. You explore the changing nature of business and consumer behaviour, communication, and market research. You will investigate current practical and theoretical issues within Digital Marketing and Social Media. You will study the academic field concerned with marketing and digital media and the challenges and opportunities it affords to marketers, consumers, organisations and society at large. Marketing practices have dramatically changed with the rise of social media, mobile apps and new technological developments in devices, platforms, and applications. We will explore together the rapid evolution of the digital environment presents new opportunities and challenges for marketers.

BE750-6-AU
Global Project Management
(15 CREDITS)

Develop the skills and knowledge necessary to manage product development projects in an international business environment, with particular focus on product design methodologies and project management techniques. You explore the hard side of managing global product development projects and the soft issues such as idea generation/selection and teamwork that must be dealt with in order to ensure success of the product development projects.

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