MA Public Opinion and Political Behaviour
BSc International Business and Entrepreneurship options

Final Year, Component 05

Option(s) from list
BE141-6-SP
Strategic Management Accounting
(15 CREDITS)

This module examines how managers use cost and management accounting information to plan, monitor and make informed decisions. You explore real-life case studies and learn how management accounting techniques are used in the context of organisational planning and control systems in competitive environments. Topics include performance measurement and reporting on segments, as well as areas such as Just-in-Time and Total Quality Management (TQM).

BE224-6-AU
Strategic Operations and Supply Chain
(15 CREDITS)

This module will give you the opportunity to develop the knowledge and skills related to strategic operations and supply chain. It focuses on introducing different concepts and approaches for developing and implementing operations and supply chain strategy with practical examples. The module is designed to enhance your ability of analysing how strategic decision can help in deriving various operations and supply chain processes.

BE225-6-SP
Applied Business Analytics and Decision Making
(15 CREDITS)

This module will provide you with an overview of applications of business analytics for real world business problems.Business examples and case studies will be used to explain the variety of decision-making issues that can be solved using analytics to gain business intelligence. Useful business analytics software (like R, Python or similar) will be discussed in this module. With this understanding you can learn how to select one or more business analytics tools and appropriate software for solving specific real-world problems.

BE241-6-SP
Communication and Intercultural Skills
(15 CREDITS)

To succeed in international management, it is vital to appreciate the cultural differences of your staff and customers. This module aims to equip you with the necessary communication and intercultural skills needed to manage people from different cultures in a changing and competitive global landscape. We explore theories of culture and develop your cultural self-awareness and confidence to manage across national boundaries in a highly interconnected world.

BE245-6-AU
Tourism Operations
(15 CREDITS)

This module explores the breadth of tourism operations, including large scale events, attractions, gaming entertainment, incentive travel and the lodging business. We equip you with the conceptual framework and practical skills needed to project manage and control sustainable tourism operations and events. You learn about the supply of food and beverages and the organisation of staff, suppliers and contractors. We discuss service design and improvement, funding, sponsorship, marketing, public relations and cross-cultural awareness.

BE246-6-SP
Tourism Marketing
(15 CREDITS)

This module introduces key theoretical concepts, issues and trends in tourism marketing. You explore the complexities and challenges of destination marketing, including the need to persevere societal and environmental sustainability of tourist destinations. Topics include integrated communications and marketing channels, services marketing, product development, destination partnerships, place strategy and pricing.

BE247-6-AU
Business Model Innovation
(15 CREDITS)

Over the last two decades, technology has led to the creation of a vast range of new business models and value propositions; the likes of Amazon, Airbnb and Uber have fired the imagination of young entrepreneurs all over the world. This module takes a scholarly view of business model innovation. You examine the strategy behind various business models, learn their strengths and consider how they can protect companies against competitive threats.

BE250-6-SP
Theories and Practice of Entrepreneurship
(15 CREDITS)

This module equips you with a critical understanding of a range of economic, sociological, psychological and managerial theories of enterprise creation and development. Live examples, case studies and journal articles show how these theories apply in practice to real business situations. Working in groups and individually, you have the opportunity to suggest strategies for responding to the issues raised in these case studies. Topics include new business creation, innovative growth and the impact of entrepreneurship on economic and social development.

BE513-6-AU
Services Marketing
(15 CREDITS)

This module introduces key concepts, issues and trends in services marketing and explores the differences between promoting products and services. You learn how consumer behaviour is central to effective service design and examine how customer relationships are developed and maintained. You gain an understanding of how services are distributed online and through traditional channels and examine how service quality and productivity can be improved. You also look at complaint handling and how marketing communications channels can be employed to recover a service in the event of issues.

BE531-6-SP
Marketing Communications
(15 CREDITS)

This module introduces the role of communications in marketing. You explore communication theories and models and learn how to produce a marketing communications plan. You examine the marketing communications mix, including tools such as advertising, sales promotion, direct marketing, public relations and sponsorship. You learn how packaging and merchandising contribute towards corporate and brand identity, as well as the impact of word of mouth. You examine the impact of rapid technological change on marketing communications and the challenges of changing market conditions and public perceptions.

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