MA Public Opinion and Political Behaviour
BSc Marketing options

Year 2, Component 07

Option from list
BE216-5-SP
International Business Management
(15 CREDITS)

Discover the content and processes of international market expansion, gaining insights into pre-entry decision making and post-entry management. You discuss theoretical perspectives on international expansion before exploring different modes of international expansion including non-equity and equity modes.

BE217-5-AU
The International Business Environment
(15 CREDITS)

Gain an in-depth understanding of the external context within which international businesses operate, and the opportunities and challenges this poses to entrepreneurial firms, large and small. You examine the rationale for studying international business by discussing current developments in the global economy, particularly economic, financial, political/legal, technological and cultural challenges.

BE220-5-SP
Strategic Entrepreneurship
(15 CREDITS)

This module equips you with the analytical and strategic skills needed to start and grow a successful business. We use case studies and practical examples to introduce the strategic issues and challenges affecting different stages of the business cycle. You learn how to create a value proposition and competitive advantage in complex entrepreneurial environments. You work both individually and in groups to discuss the different strategies for achieving business development and growth. Topics include entrepreneurial and intrapreneurial capabilities, resources, developing business models and building entrepreneurial culture by providing strategic direction to organisations.

BE221-5-AU
Introduction to Tourism Management
(15 CREDITS)

This module introduces key tourism concepts and examines the socio-cultural, economic, political and environmental context in which the industry operates. You explore the importance of tourism to the local, regional and global economy and gain an understanding of the industry’s challenges and opportunities. We introduce supply-side and demand-side tourism, destination management and sustainability issues. You examine the different roles of the tourist and host, including the impact of cultural change upon societies, and address the complexity of customer satisfaction.

BE222-5-SP
Internationalisation of the Services Sector
(15 CREDITS)

This module explores how tourism products and services are distributed across the world. It looks at how the internet is transforming the ways in which new products are brought to market, including the emergence of new travel and tourism players, such as Airbnb. You explore the impacts of political, social and economic changes upon industry. Example topics include: international visitor flow, the global aviation and cruise industries, the internationalism of tourism labour markets, the sharing economy and space tourism.

BE223-5-SP
Introduction to Business Analytics
(15 CREDITS)

Introduction to Business Analytics will allow you to develop core knowledge and skills in the domain of business analytics and data science. You’ll focus on different tools and approaches to support data analysis and decision making in business environment. The module is designed to enhance your ability of data analysis to uncover embedded information useful for decision making.Learn how to valuate the potential of data analytics in supporting complex decision making in real-world business environment.

BE417-5-AU
Organisational Behaviour and Management
(15 CREDITS)

To be an effective manager or leader, you need to understand organisational behaviour. This module provides awareness of the organisational factors and management processes influencing the behaviour and performance of people at work. You explore different perspectives on organisational processes, covering topics such as group development and teamwork, leadership, change management, organisational culture and development interventions.

BE424-5-AU
Principles of Operations and Supply Chain Management
(15 CREDITS)

The Principles of Operations and Supply Chain Management module integrates topics from manufacturing-operations, process design, capacity and inventory planning, and supply chain management. This module will give you an opportunity to develop knowledge and skills to manage business operations and supply chain effectively in a real-world environment. The aim of this module is to provide comprehensive understanding of key principles, concepts and approaches used to ensure effective management of business operations and supply chain management. The module covers an extensive range of issues including structure and scope of operations, process design, capacity and inventory management, supply chain management and quality management.

BE428-5-AU
Global Logistics Management
(15 CREDITS)

You will cover the management of logistical operations in a global context, focusing on essential logistics functions including warehousing and transport. You’ll receive a practical orientation to examine best business practices in a variety of industry settings. During this module you will discuss the strategic importance of logistics management in the wider contexts of supply chain management, business strategy, sustainability, and international trade. Learn how to apply the principles, techniques, and tools of contemporary logistics management to create improvements and competitive advantages for companies in which you will work. You’ll gain analytical and written communication skills relevant to global logistics management

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