Clearing 2021
MA Public Opinion and Political Behaviour
PhD Management options

Year 1, Component 07

EBS option from list
BE467-7-SP
Ethics and Corporate Social Responsibility
(20 CREDITS)

Explore issues ranging from environmental disasters to corporate greed and from executive pay to ethical bottled water. You discover the relationship between management and corporations on the one hand, and society and nature on the other, engaging in debates around ecological sustainability, governance and corporate ethics and responsibility.

BE469-7-SP
Managing Across Cultures
(20 CREDITS)

Managers increasingly find themselves working across borders calling for a thorough understanding of issues that relate to cross cultural management. In this course you enhance your understanding of the way in which globalisation and international business activities affect management and management practices across cultures.

BE554-7-SP
Strategic Brand Marketing
(20 CREDITS)

Strategic brand communication considers all the means by which brand meaning is created and circulated - not only through channels such as promotion and distribution, but also how for example employees are utilised for the purpose of communicating a consistent brand message. You analyse the underlying ideas that inform how brand messages are constructed, and how for example stereotypes or normative ideas of gender are reproduced in those messages.

BE555-7-SP
Consumer Behaviour
(20 CREDITS)

This module evidences how buyer behaviour plays an essential role in marketing strategy. You consider how marketers use consumer insights and behaviour theory and look beyond the act of buying to consider the entire consumption cycle, from pre to post-purchase. You explore consumer behaviour theories in relation to market consumption, viewing consumers as individuals, decision-makers and social beings, and discuss the wider implications of living in a consumer society.

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