Year 2, Component 04
Gain an in-depth understanding of the external context within which international businesses operate, and the opportunities and challenges this poses to entrepreneurial firms, large and small. You examine the rationale for studying international business by discussing current developments in the global economy, particularly economic, financial, political/legal, technological and cultural challenges.
This module will provide you with an overview of applications of business analytics for real world business problems.Business examples and case studies will be used to explain the variety of decision-making issues that can be solved using analytics to gain business intelligence. Useful business analytics software (like R, Python or similar) will be discussed in this module. With this understanding you can learn how to select one or more business analytics tools and appropriate software for solving specific real-world problems.
Over the last two decades, technology has led to the creation of a vast range of new business models and value propositions; the likes of Amazon, Airbnb and Uber have fired the imagination of young entrepreneurs all over the world. This module takes a scholarly view of business model innovation. You examine the strategy behind various business models, learn their strengths and consider how they can protect companies against competitive threats.
You will cover the management of logistical operations in a global context, focusing on essential logistics functions including warehousing and transport. You’ll receive a practical orientation to examine best business practices in a variety of industry settings. During this module you will discuss the strategic importance of logistics management in the wider contexts of supply chain management, business strategy, sustainability, and international trade. Learn how to apply the principles, techniques, and tools of contemporary logistics management to create improvements and competitive advantages for companies in which you will work. You’ll gain analytical and written communication skills relevant to global logistics management
This module outlines the stages involved in creating a marketing plan and explains the tools and concepts used by marketing managers when developing strategies. To apply your learning, you undertake a consultancy project for a real-world business in response to a marketing brief. You demonstrate your grasp of segmentation, targeting and positioning, as well as a range of marketing communications tools.
Discover the importance of studying and understanding buyer behaviour in the business to business market, and distinguish the marketing strategy, planning and implementation for the same from buyer behaviour in consumer markets. You build an awareness of multiple stakeholder groups in business markets and the notion of managing networks, alliances and partnerships across the diverse stakeholder groups.
This module introduces you to foundational theories and concepts in consumer behaviour, while also explaining their practical application for marketing managers in terms of understanding how consumers behave. You will have the opportunity to apply consumer behaviour models as analytical tools to inform strategic decision making in relation to marketing intelligence.
Explore the foundations of Human Resource Management and its role in shaping today’s organisations. This module introduces the origins and development of HRM, tracing the evolution of HR practice from welfare and personnel management to its strategic role in contemporary workplaces. You’ll gain a clear understanding of how HR policies and practices have developed and how they continue to influence organisational performance and employee wellbeing.
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