Component

MA Public Opinion and Political Behaviour
BSc Business Administration and Supply Chain Management options

Final Year, Component 06

Option(s) from list
BE241-6-SP
Communication and Intercultural Skills
(15 CREDITS)

To succeed in international management, it is vital to appreciate the cultural differences of your staff and customers. This module aims to equip you with the necessary communication and intercultural skills needed to manage people from different cultures in a changing and competitive global landscape. We explore theories of culture and develop your cultural self-awareness and confidence to manage across national boundaries in a highly interconnected world.

BE247-6-AU
Business Model Innovation
(15 CREDITS)

Over the last two decades, technology has led to the creation of a vast range of new business models and value propositions; the likes of Amazon, Airbnb and Uber have fired the imagination of young entrepreneurs all over the world. This module takes a scholarly view of business model innovation. You examine the strategy behind various business models, learn their strengths and consider how they can protect companies against competitive threats.

BE250-6-SP
Theories and Practice of Entrepreneurship
(15 CREDITS)

This module equips you with a critical understanding of a range of economic, sociological, psychological and managerial theories of enterprise creation and development. Live examples, case studies and journal articles show how these theories apply in practice to real business situations. Working in groups and individually, you have the opportunity to suggest strategies for responding to the issues raised in these case studies. Topics include new business creation, innovative growth and the impact of entrepreneurship on economic and social development.

BE443-6-AU
International Human Resource Management
(15 CREDITS)

Learn how to procure and allocate human resources for international markets, how to identify training and development needs, and how to motivate human resources internationally. You develop a cross-cultural understanding of how to build a corporate culture, through understanding the policies and practices needed for managing international operations.

BE513-6-AU
Services Marketing
(15 CREDITS)

This module introduces key concepts, issues and trends in services marketing and explores the differences between promoting products and services. You learn how consumer behaviour is central to effective service design and examine how customer relationships are developed and maintained. You gain an understanding of how services are distributed online and through traditional channels and examine how service quality and productivity can be improved. You also look at complaint handling and how marketing communications channels can be employed to recover a service in the event of issues.

BE531-6-SP
Marketing Communications
(15 CREDITS)

This module introduces the role of communications in marketing. You explore communication theories and models and learn how to produce a marketing communications plan. You examine the marketing communications mix, including tools such as advertising, sales promotion, direct marketing, public relations and sponsorship. You learn how packaging and merchandising contribute towards corporate and brand identity, as well as the impact of word of mouth. You examine the impact of rapid technological change on marketing communications and the challenges of changing market conditions and public perceptions.

BE553-6-AU
Principles of International Marketing
(15 CREDITS)

This module enables you to master important elements in marketing strategy implementation. You address cross cultural issues and perspectives on international marketing, focusing on buyer behaviour in both B2B and B2C contexts. You explore international market research, the implications for product and service management, marketing communications, channel management, new product development, services marketing and retailing.

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