Clearing 2021
MA Public Opinion and Political Behaviour
BSc Marketing options

Final Year, Component 05

Option(s) from list
BE141-6-SP
Strategic Management Accounting
(15 CREDITS)

This module examines how managers use cost and management accounting information to plan, monitor and make informed decisions. You explore real-life case studies and learn how management accounting techniques are used in the context of organisational planning and control systems in competitive environments. Topics include performance measurement and reporting on segments, as well as areas such as Just-in-Time and Total Quality Management (TQM).

BE241-6-SP
Communication and Intercultural Skills
(15 CREDITS)

To succeed in international management, it is vital to appreciate the cultural differences of your staff and customers. This module aims to equip you with the necessary communication and intercultural skills needed to manage people from different cultures in a changing and competitive global landscape. We explore theories of culture and develop your cultural self-awareness and confidence to manage across national boundaries in a highly interconnected world.

BE245-6-AU
Tourism Operations
(15 CREDITS)

This module explores the breadth of tourism operations, including large scale events, attractions, gaming entertainment, incentive travel and the lodging business. We equip you with the conceptual framework and practical skills needed to project manage and control sustainable tourism operations and events. You learn about the supply of food and beverages and the organisation of staff, suppliers and contractors. We discuss service design and improvement, funding, sponsorship, marketing, public relations and cross-cultural awareness.

BE246-6-SP
Tourism Marketing
(15 CREDITS)

This module introduces key theoretical concepts, issues and trends in tourism marketing. You explore the complexities and challenges of destination marketing, including the need to persevere societal and environmental sustainability of tourist destinations. Topics include integrated communications and marketing channels, services marketing, product development, destination partnerships, place strategy and pricing.

BE247-6-AU
Business Model Innovation
(15 CREDITS)

Over the last two decades, technology has led to the creation of a vast range of new business models and value propositions; the likes of Amazon, Airbnb and Uber have fired the imagination of young entrepreneurs all over the world. This module takes a scholarly view of business model innovation. You examine the strategy behind various business models, learn their strengths and consider how they can protect companies against competitive threats.

BE260-6-AU
Supply Chain Management
(15 CREDITS)

This module explores the connections between manufacturing operations, purchasing, transportation, delivery and logistics. You learn how these areas must be managed as a singular process and examine the links between partners in a supply chain, such as vendors, carriers and information systems providers.

BE443-6-AU
International Human Resource Management
(15 CREDITS)

Learn how to procure and allocate human resources for international markets, how to identify training and development needs, and how to motivate human resources internationally. You develop a cross-cultural understanding of how to build a corporate culture, through understanding the policies and practices needed for managing international operations.

BE553-6-AU
Principles of International Marketing
(15 CREDITS)

This module enables you to master important elements in marketing strategy implementation. You address cross cultural issues and perspectives on international marketing, focusing on buyer behaviour in both B2B and B2C contexts. You explore international market research, the implications for product and service management, marketing communications, channel management, new product development, services marketing and retailing.

At Essex we pride ourselves on being a welcoming and inclusive student community. We offer a wide range of support to individuals and groups of student members who may have specific requirements, interests or responsibilities.


Find out more

The University makes every effort to ensure that this information on its programme specification is accurate and up-to-date. Exceptionally it can be necessary to make changes, for example to courses, facilities or fees. Examples of such reasons might include, but are not limited to: strikes, other industrial action, staff illness, severe weather, fire, civil commotion, riot, invasion, terrorist attack or threat of terrorist attack (whether declared or not), natural disaster, restrictions imposed by government or public authorities, epidemic or pandemic disease, failure of public utilities or transport systems or the withdrawal/reduction of funding. Changes to courses may for example consist of variations to the content and method of delivery of programmes, courses and other services, to discontinue programmes, courses and other services and to merge or combine programmes or courses. The University will endeavour to keep such changes to a minimum, and will also keep students informed appropriately by updating our programme specifications.

The full Procedures, Rules and Regulations of the University governing how it operates are set out in the Charter, Statutes and Ordinances and in the University Regulations, Policy and Procedures.