Component

MA Public Opinion and Political Behaviour
BSc International Business and Entrepreneurship options

Final Year, Component 04

Option(s) from list
BE225-6-SP
Applied Business Analytics and Decision Making
(15 CREDITS)

This module will provide you with an overview of applications of business analytics for real world business problems.Business examples and case studies will be used to explain the variety of decision-making issues that can be solved using analytics to gain business intelligence. Useful business analytics software (like R, Python or similar) will be discussed in this module. With this understanding you can learn how to select one or more business analytics tools and appropriate software for solving specific real-world problems.

BE227-6-SP
Responsible Artificial Intelligence
(15 CREDITS)
BE227-6-SP
Responsible Artificial Intelligence
(15 CREDITS)
BE228-6-AU
Data Mining and Visualisation
(15 CREDITS)
BE241-6-SP
Communication and Intercultural Skills
(15 CREDITS)

To succeed in international management, it is vital to appreciate the cultural differences of your staff and customers. This module aims to equip you with the necessary communication and intercultural skills needed to manage people from different cultures in a changing and competitive global landscape. We explore theories of culture and develop your cultural self-awareness and confidence to manage across national boundaries in a highly interconnected world.

BE247-6-AU
Business Model Innovation
(15 CREDITS)

Over the last two decades, technology has led to the creation of a vast range of new business models and value propositions; the likes of Amazon, Airbnb and Uber have fired the imagination of young entrepreneurs all over the world. This module takes a scholarly view of business model innovation. You examine the strategy behind various business models, learn their strengths and consider how they can protect companies against competitive threats.

BE253-6-SP
Creating and Managing the Digital Entrepreneurial Organisation
(15 CREDITS)

This module helps you to identify and understand the main business functions that can support an entrepreneur when determining whether there is sufficient opportunity to launch a new venture.  You acquire the critical, transferable and practical skills required to create or manage a new or entrepreneurial organisation. You explore how new businesses are developed and managed, including spin-offs from large firms and social enterprises, and learn how to identify new business opportunities. Topics include: idea generation; the development of business models; networking; marketing; finance; human resource management; customer relationship management and driving growth.

BE513-6-AU
Services Marketing
(15 CREDITS)

This module introduces key concepts, issues and trends in services marketing and explores the differences between promoting products and services. You learn how consumer behaviour is central to effective service design and examine how customer relationships are developed and maintained. You gain an understanding of how services are distributed online and through traditional channels and examine how service quality and productivity can be improved. You also look at complaint handling and how marketing communications channels can be employed to recover a service in the event of issues.

BE750-6-AU
Global Project Management
(15 CREDITS)

Develop the skills and knowledge necessary to manage product development projects in an international business environment, with particular focus on product design methodologies and project management techniques. You explore the hard side of managing global product development projects and the soft issues such as idea generation/selection and teamwork that must be dealt with in order to ensure success of the product development projects.

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