Component

MA Public Opinion and Political Behaviour
BSc Marketing options

Year 2, Component 07

Option from list
BE216-5-SP
International Business Management
(15 CREDITS)

Discover the content and processes of international market expansion, gaining insights into pre-entry decision making and post-entry management. You discuss theoretical perspectives on international expansion before exploring different modes of international expansion including non-equity and equity modes.

BE217-5-AU
The International Business Environment
(15 CREDITS)

Gain an in-depth understanding of the external context within which international businesses operate, and the opportunities and challenges this poses to entrepreneurial firms, large and small. You examine the rationale for studying international business by discussing current developments in the global economy, particularly economic, financial, political/legal, technological and cultural challenges.

BE220-5-SP
Strategic Entrepreneurship
(15 CREDITS)

This module equips you with the analytical and strategic skills needed to start and grow a successful business. We use case studies and practical examples to introduce the strategic issues and challenges affecting different stages of the business cycle. You learn how to create a value proposition and competitive advantage in complex entrepreneurial environments. You work both individually and in groups to discuss the different strategies for achieving business development and growth. Topics include entrepreneurial and intrapreneurial capabilities, resources, developing business models and building entrepreneurial culture by providing strategic direction to organisations.

BE223-5-SP
Introduction to Business Analytics
(15 CREDITS)

Introduction to Business Analytics will allow you to develop core knowledge and skills in the domain of business analytics and data science. You’ll focus on different tools and approaches to support data analysis and decision making in business environment. The module is designed to enhance your ability of data analysis to uncover embedded information useful for decision making.Learn how to valuate the potential of data analytics in supporting complex decision making in real-world business environment.

BE417-5-AU
Organisational Behaviour and Management
(15 CREDITS)

To be an effective manager or leader, you need to understand organisational behaviour. This module provides awareness of the organisational factors and management processes influencing the behaviour and performance of people at work. You explore different perspectives on organisational processes, covering topics such as group development and teamwork, leadership, change management, organisational culture and development interventions.

BE424-5-AU
Principles of Operations and Supply Chain Management
(15 CREDITS)

The Principles of Operations and Supply Chain Management module integrates topics from manufacturing-operations, process design, capacity and inventory planning, and supply chain management. This module will give you an opportunity to develop knowledge and skills to manage business operations and supply chain effectively in a real-world environment. The aim of this module is to provide comprehensive understanding of key principles, concepts and approaches used to ensure effective management of business operations and supply chain management. The module covers an extensive range of issues including structure and scope of operations, process design, capacity and inventory management, supply chain management and quality management.

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