MA Public Opinion and Political Behaviour
MSc International Business and Entrepreneurship options

Year 1, Component 07

Options from list
BE253-7-SP
Creating and Managing the New and Entrepreneurial Organisation
(15 CREDITS)

This module helps you to identify and understand the main business functions that can support an entrepreneur when determining whether there is sufficient opportunity to launch a new venture.  You acquire the critical, transferable and practical skills required to create or manage a new or entrepreneurial organisation. You explore how new businesses are developed and managed, including spin-offs from large firms and social enterprises, and learn how to identify new business opportunities. Topics include: idea generation; the development of business models; networking; marketing; finance; human resource management; customer relationship management and driving growth.

BE283-7-AU
Financial Analysis and Decision Making
(15 CREDITS)

This module equips you with a practical and critical understanding of financial analysis and the decision making of divisional and functional managers. You explore topics such as financial accounting, management accounting and financial management, including how to prepare financial accounts. You learn how accounting information is used to plan, monitor and make decisions and how financial statements can be used to infer business performance.

BE284-7-SP
Strategic Management
(15 CREDITS)

This module explores how to develop profitable business strategies. You learn how to analyse a firm’s external environment, including examining the economy and its competitors, assess its internal resources and set objectives. You examine the differences between corporate, competitive and functional business strategies and develop your decision making and analytical skills. By the end of the module, you understand how a manger can shape a firm’s direction to meet its goals and stakeholder expectations.

BE460-7-SP
Organisation and Leadership in a Globalised World
(15 CREDITS)

Examine past and new approaches in relation to the study of organisations and draw relevant connections between organisational theory and practice and other sub-disciplines of management, sociology, and economics, where issues of learning, collaboration and networks are given particular attention. You explore the role of people and human behaviour alongside the study of systems, functions, and models.

BE462-7-AU
International Human Resource Management
(15 CREDITS)

Explore the impact of internationalization processes on human behaviour within organisations from an international perspective, identifying key aspects of human resource management in multinational firms. You gain an understanding of cross-cultural dimensions of international management, and comprehend trends and challenges in the global work environment

BE553-7-AU
Principles of International Marketing
(15 CREDITS)

This module enables you to master important elements in marketing strategy implementation. You address cross cultural issues and perspectives on international marketing, focusing on buyer behaviour in both B2B and B2C contexts. You explore international market research, the implications for product and service management, marketing communications, channel management, new product development, services marketing and retailing.

BE750-7-AU
Global Project Management
(15 CREDITS)

Develop the skills and knowledge necessary to manage product development projects in an international business environment, with particular focus on product design methodologies and project management techniques. You explore the hard side of managing global product development projects and the soft issues such as idea generation/selection and teamwork that must be dealt with in order to ensure success of the product development projects.

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