BBA Business Administration options
Year 2, Component 07
Option(s) from list
The International Business Environment
Gain an in-depth understanding of the external context within which international businesses operate, and the opportunities and challenges this poses to entrepreneurial firms, large and small. You examine the rationale for studying international business by discussing current developments in the global economy, particularly economic, financial, political/legal, technological and cultural challenges.
This module equips you with the analytical and strategic skills needed to start and grow a successful business. We use case studies and practical examples to introduce the strategic issues and challenges affecting different stages of the business cycle. You learn how to create a value proposition and competitive advantage in complex entrepreneurial environments. You work both individually and in groups to discuss the different strategies for achieving business development and growth. Topics include entrepreneurial and intrapreneurial capabilities, resources, developing business models and building entrepreneurial culture by providing strategic direction to organisations.
This module explores how tourism products and services are distributed across the world. It looks at how the internet is transforming the ways in which new products are brought to market, including the emergence of new travel and tourism players, such as Airbnb. You explore the impacts of political, social and economic changes upon industry. Example topics include: international visitor flow, the global aviation and cruise industries, the internationalism of tourism labour markets, the sharing economy and space tourism.
Introduction to Business Analytics will allow you to develop core knowledge and skills in the domain of business analytics and data science.
You’ll focus on different tools and approaches to support data analysis and decision making in business environment. The module is designed to enhance your ability of data analysis to uncover embedded information useful for decision making.Learn how to valuate the potential of data analytics in supporting complex decision making in real-world business environment.
You will cover the management of logistical operations in a global context, focusing on essential logistics functions including warehousing and transport. You’ll receive a practical orientation to examine best business practices in a variety of industry settings. During this module you will discuss the strategic importance of logistics management in the wider contexts of supply chain management, business strategy, sustainability, and international trade. Learn how to apply the principles, techniques, and tools of contemporary logistics management to create improvements and competitive advantages for companies in which you will work. You’ll gain analytical and written communication skills relevant to global logistics management
Discover the importance of studying and understanding buyer behaviour in the business to business market, and distinguish the marketing strategy, planning and implementation for the same from buyer behaviour in consumer markets. You build an awareness of multiple stakeholder groups in business markets and the notion of managing networks, alliances and partnerships across the diverse stakeholder groups.
Examine the various determinants of consumer behaviour, the theories of consumer behaviour and their application to managerial decision-making. You also gain an appreciation of understanding consumer behaviour in areas of new product testing, and advertising, distribution and pricing research.
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