MA Public Opinion and Political Behaviour
MSc Global Project Management options

Year 1, Component 06

Option from list
BE267-7-AU
The International Business Environment
(15 CREDITS)

Gain an advanced understanding of the external context within which international businesses operate, and the opportunities and challenges this poses to entrepreneurial firms, large and small. You are introduced to key international trade theories and practices, and the application of these to the study of entrepreneurship. You also discuss the external challenges facing international firms, particularly economic, financial, political-legal, technological and cultural challenges.

BE268-7-SP
International Business and Strategy
(15 CREDITS)

Achieve an advanced understanding of international business and strategy, and the content and processes of different international expansion modes. You examine why firms enter international markets, and explore different forms of international growth by observing current business practice, case study evidence and theory.

BE273-7-SP
Innovation Management
(15 CREDITS)

This module explores how organisations use innovation to gain a competitive advantage by capitalising on organisational, market and technological change. You examine how innovation strategies are developed and managed and acquire the knowledge and skills needed to manage innovation at operational and strategic levels.

BE283-7-AU
Financial Analysis and Decision Making
(15 CREDITS)

This module equips you with a practical and critical understanding of financial analysis and the decision making of divisional and functional managers. You explore topics such as financial accounting, management accounting and financial management, including how to prepare financial accounts. You learn how accounting information is used to plan, monitor and make decisions and how financial statements can be used to infer business performance.

BE284-7-SP
Strategic Management
(15 CREDITS)

This module explores how to develop profitable business strategies. You learn how to analyse a firm’s external environment, including examining the economy and its competitors, assess its internal resources and set objectives. You examine the differences between corporate, competitive and functional business strategies and develop your decision making and analytical skills. By the end of the module, you understand how a manger can shape a firm’s direction to meet its goals and stakeholder expectations.

BE460-7-SP
Organisation and Leadership in a Globalised World
(15 CREDITS)

Examine past and new approaches in relation to the study of organisations and draw relevant connections between organisational theory and practice and other sub-disciplines of management, sociology, and economics, where issues of learning, collaboration and networks are given particular attention. You explore the role of people and human behaviour alongside the study of systems, functions, and models.

BE553-7-AU
Principles of International Marketing
(15 CREDITS)

This module enables you to master important elements in marketing strategy implementation. You address cross cultural issues and perspectives on international marketing, focusing on buyer behaviour in both B2B and B2C contexts. You explore international market research, the implications for product and service management, marketing communications, channel management, new product development, services marketing and retailing.

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