Year 2, Component 04

Gain insight into how social economy enterprises operate and achieve long-term impact. This module explores the internal and external ecosystems that shape social economy organisations, examining factors such as leadership, governance and decision-making, alongside the wider social, economic and geographical contexts in which they operate. You’ll learn how local, national and international support structures influence sustainability and success, developing a holistic understanding of what enables social economy enterprises to thrive.

This module outlines the stages involved in creating a marketing plan and explains the tools and concepts used by marketing managers when developing strategies. To apply your learning, you undertake a consultancy project for a real-world business in response to a marketing brief. You demonstrate your grasp of segmentation, targeting and positioning, as well as a range of marketing communications tools.

Marketing practices have dramatically changed with the rise of social media and new technological developments in devices, platforms, and applications. The digital environment presents new opportunities and challenges for marketers. Through a combination of theory, case studies, best practice examples, current news items, and assignments, you learn how the internet is now integrated into all the marketing functions and activities of modern businesses.

This module introduces you to foundational theories and concepts in consumer behaviour, while also explaining their practical application for marketing managers in terms of understanding how consumers behave. You will have the opportunity to apply consumer behaviour models as analytical tools to inform strategic decision making in relation to marketing intelligence.

Explore how marketing can be used as a powerful tool for positive social change. This module introduces social marketing and examines how marketing principles are applied to influence behaviour on issues such as environmental sustainability and public health. You’ll develop practical skills in researching, planning and delivering effective campaigns, while critically evaluating real-world case studies, ethical considerations and the role of social marketing as a distinct and impactful professional practice.

Explore the foundations of Human Resource Management and its role in shaping today’s organisations. This module introduces the origins and development of HRM, tracing the evolution of HR practice from welfare and personnel management to its strategic role in contemporary workplaces. You’ll gain a clear understanding of how HR policies and practices have developed and how they continue to influence organisational performance and employee wellbeing.

This course examines the social, political and ethical questions raised by artificial intelligence. Students explore how AI shapes power, decision making and human values, and learn to critically assess its impact on society from philosophical and political perspectives.