Component

MA Public Opinion and Political Behaviour
BSc Business Management options

Year 2, Component 04

Compulsory option from list
BE414-5-SP
Social Economy
(15 CREDITS)
BE511-5-SP
Marketing Management
(15 CREDITS)

This module outlines the stages involved in creating a marketing plan and explains the tools and concepts used by marketing managers when developing strategies. To apply your learning, you undertake a consultancy project for a real-world business in response to a marketing brief. You demonstrate your grasp of segmentation, targeting and positioning, as well as a range of marketing communications tools.

BE518-5-SP
Digital Marketing and Social Media
(15 CREDITS)

Marketing practices have dramatically changed with the rise of social media and new technological developments in devices, platforms, and applications. The digital environment presents new opportunities and challenges for marketers. Through a combination of theory, case studies, best practice examples, current news items, and assignments, you learn how the internet is now integrated into all the marketing functions and activities of modern businesses.

BE519-5-SP
Introduction to Consumer Behaviour
(15 CREDITS)

This module introduces you to foundational theories and concepts in consumer behaviour, while also explaining their practical application for marketing managers in terms of understanding how consumers behave. You will have the opportunity to apply consumer behaviour models as analytical tools to inform strategic decision making in relation to marketing intelligence.

BE520-5-AU
Social Marketing
(15 CREDITS)
BE708-5-AU
Foundations of Human Resource Management
(15 CREDITS)
CS202-5-SP
The Politics, Ethics and Philosophy of Artificial Intelligence
(15 CREDITS)

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