Component

MA Public Opinion and Political Behaviour
BSc Business Administration and Supply Chain Management options

Year 2, Component 07

Option(s) from list
BE217-5-AU
The International Business Environment
(15 CREDITS)

Gain an in-depth understanding of the external context within which international businesses operate, and the opportunities and challenges this poses to entrepreneurial firms, large and small. You examine the rationale for studying international business by discussing current developments in the global economy, particularly economic, financial, political/legal, technological and cultural challenges.

BE226-5-SP
Intelligent Enterprise Systems
(15 CREDITS)
BE417-5-AU
Organisation and Ethical Leadership
(15 CREDITS)

To be an effective manager or leader, you need to understand organisational behaviour. This module provides awareness of the organisational factors and management processes influencing the behaviour and performance of people at work. You explore different perspectives on organisational processes, covering topics such as group development and teamwork, leadership, change management, organisational culture and development interventions.

BE514-5-AU
Business-To-Business Marketing
(15 CREDITS)

Discover the importance of studying and understanding buyer behaviour in the business to business market, and distinguish the marketing strategy, planning and implementation for the same from buyer behaviour in consumer markets. You build an awareness of multiple stakeholder groups in business markets and the notion of managing networks, alliances and partnerships across the diverse stakeholder groups.

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