Year 2, Component 07

Gain an in-depth understanding of the external context within which international businesses operate, and the opportunities and challenges this poses to entrepreneurial firms, large and small. You examine the rationale for studying international business by discussing current developments in the global economy, particularly economic, financial, political/legal, technological and cultural challenges.

Over the last two decades, technology has led to the creation of a vast range of new business models and value propositions; the likes of Amazon, Airbnb and Uber have fired the imagination of young entrepreneurs all over the world. This module takes a scholarly view of business model innovation. You examine the strategy behind various business models, learn their strengths and consider how they can protect companies against competitive threats.

To be an effective manager or leader, you need to understand organisational behaviour. This module provides awareness of the organisational factors and management processes influencing the behaviour and performance of people at work. You explore different perspectives on organisational processes, covering topics such as group development and teamwork, leadership, change management, organisational culture and development interventions.

Discover the importance of studying and understanding buyer behaviour in the business to business market, and distinguish the marketing strategy, planning and implementation for the same from buyer behaviour in consumer markets. You build an awareness of multiple stakeholder groups in business markets and the notion of managing networks, alliances and partnerships across the diverse stakeholder groups.

Examine the various determinants of consumer behaviour, the theories of consumer behaviour and their application to managerial decision-making. You also gain an appreciation of understanding consumer behaviour in areas of new product testing, and advertising, distribution and pricing research.