Final Year, Component 04
This module will give you the opportunity to develop the knowledge and skills related to strategic operations and supply chain. It focuses on introducing different concepts and approaches for developing and implementing operations and supply chain strategy with practical examples. The module is designed to enhance your ability of analysing how strategic decision can help in deriving various operations and supply chain processes.
Achieve an advanced understanding of international business and strategy, and the content and processes of different international expansion modes. You examine why firms enter international markets, and explore different forms of international growth by observing current business practice, case study evidence and theory.
Marketing is part of our everyday lives, embedded into all spheres of society. Marketing techniques are not only used by corporations to promote their products and services. Governments, charities, social movements and protest groups also use these techniques to seek to shape our norms, lifestyles and culture. This module explores a range of contemporary marketing discourses and critically examines their impact on marketing practices and on society. This module has been designed to enable students to integrate their subject knowledge with an understanding of sustainable development, acquiring the skills and competencies essential for addressing the urgent sustainability challenges of the 21st century.
This module focuses on the impact of 'digital' on the world of Marketing. You explore the changing nature of business and consumer behaviour, communication, and market research. You will investigate current practical and theoretical issues within Digital Marketing and Social Media. You will study the academic field concerned with marketing and digital media and the challenges and opportunities it affords to marketers, consumers, organisations and society at large. Marketing practices have dramatically changed with the rise of social media, mobile apps and new technological developments in devices, platforms, and applications. We will explore together the rapid evolution of the digital environment presents new opportunities and challenges for marketers.
Political, economic, and socio-cultural changes have culminated in the emergence of Human Resource Management (HRM) as a distinct function within many organisations. In particular, HRM has taken an increasingly strategic view of the organisations' employees as drivers of competitive advantage with primary HRM functions including recruitment and selection, performance and reward management, and training and development, which are correspondingly aligned with this aim. This is also accompanied by an increasing emphasis being placed on a host of new devolvement's including the use of digitised employee management systems and an emphasis on promoting organisational sustainability. This module will explore existing theories and approaches to contemporary strategic HRM, while also adopting a critical perspective on their impact and implementation. In doing so, it will consider how institutional and cultural contexts shape the ways in which employer-employee relationships are constructed, enforced, and normalised and will seek to highlight and explain the oft-observed gaps between theory and practice. This will enable you to develop a critical appreciation of strategic HRM challenges and an understanding of its potential impact on individuals, organisations, and the wider society.
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