As part of our Tell Frances listening exercise, a few colleagues have asked important questions about how anonymity works, especially as we’re using a platform run by Clever Together to collect responses.

These questions are welcome. When you’re being asked to share your honest views, it’s natural to want clarity and reassurance about how your input is handled.

So, is Tell Frances anonymous? The answer is yes and here’s what that means in practice.

Psychological safety, not total invisibility

Clever Together, the organisation running the platform, designs their system to provide psychological safety. That means you can share openly, without fear that your name or identity will ever be attached to your comments.

They guarantee that:

  • No names will ever be shown next to contributions or responses.
  • No names will ever be shared with the University or with any client they work with.
  • No one can be identified from their comments, even when datasets are analysed.
  • The only exception would be in extremely rare circumstances, such as a credible threat of harm or illegal activity. Even then, identification is very rare.

In more than 15 years and over a million participants, Clever Together has identified just 9 individuals: three who were at risk of imminent self-harm (and are thankfully still alive today), and one who was later convicted of stalking a co-worker. No one has ever been identified simply for expressing a strong opinion, raising concerns, or even being critical.

Why unique links are used

You’ll have noticed that each person received a unique link to access Tell Frances. This might feel like it undermines anonymity but in fact, it helps to protect the process.

Here’s why:

To ensure fairness and representation

The system tracks which departments or staff groups have responded. This helps us understand whose voices are being heard and where we need to encourage more participation – but we don’t get to see who said what. Your responses are not linked to any sensitive information unless you choose to share it.

To prevent misuse

Unique links stop people from submitting multiple entries or spamming the survey, something that’s especially important when free text responses are involved.

To safeguard wellbeing

If someone used the platform to issue a credible threat of violence or harm, Clever Together would be able to step in and only in those very specific situations.

Anonymous to us by design

For the University, your contributions are fully anonymous. We will never see your name, nor will we be given any data that lets us piece together your identity. Clever Together acts as a trusted intermediary to make sure that remains the case.

Your honest views – whether they’re supportive, challenging, hopeful, frustrated, or uncertain – are an essential part of shaping Essex’s future. And we want you to feel confident that you can speak freely.

We hope this provides reassurance. If you have any further questions about Tell Frances, or the platform it uses, please don’t hesitate to get in touch.

About the Author:

Liam Preston BEM, Director of Communications

Liam Preston BEM

Director of Communications, Advancement and Stakeholder Engagement, University of Essex

Liam Preston is the Director of Communications, Advancement and Stakeholder Engagement at the University of Essex, where he leads a portfolio covering communications, advancement, alumni relations, stakeholder engagement, and outreach. Since joining Essex in 2022, Liam has helped shape the University’s reputation locally, nationally, and globally; overseeing its 60th anniversary celebrations, strategic brand development, and major internal and external engagement initiatives.

Before working in higher education, Liam held senior leadership roles in the third sector, with a focus on advocacy, brand, campaigns, communications, and public affairs. He has served as Chair, Vice-Chair, and trustee of several national charities and educational institutions, and was elected President of his Students’ Union for two consecutive terms. In 2020, he was awarded the British Empire Medal for services to young people.

Following the death of his daughter Paloma in 2018, Liam has focused much of his voluntary work on baby bereavement support. He is the co-host of Dad Still Standing, an award-winning podcast that provides a toolkit for bereaved dads navigating loss. He regularly speaks at events, campaigns for change, and works closely with charities to support parents through grief.

At Essex, Liam is focused on building a bold, values-led communications culture that strengthens the University’s public voice, fosters connection with local and global communities, and champions Essex’s mission to make change happen.