Web and CRM team
Our team is responsible for the strategic development and management of the University's use of the website and CRM.
Website
Our role includes the production and development of central corporate web pages, managing the web development pipeline, writing technical briefs and implementing new functionality. We also are responsible for planning and editing content, and the online implementation of the University's brand.
We work closely with a team of web authors across the University to make sure our website content is of the highest quality. This includes providing staff web author guidance and a series of training courses to develop and maintain web authoring skills.
How we can help
We want to ensure that users of our website find the information they need as quickly and as easily as possible. Contact us if you would like to suggest a change to the website, we can also give you advice and support with:
- writing effective web content
- planning and organising your web pages
- improving your web author skills
- analytics reports on website traffic
- providing technical guidance
CRM
Our role includes the planning, delivery and optimisation of student recruitment communications through our Customer Relationship Management (CRM) system. We manage prospective student data, support campaign delivery, and help ensure that the right messages reach the right people at the right time.
We work closely with colleagues across Marketing to support lead generation, applicant conversion, and the student journey through data-informed, targeted communications.
How we can help
We want to ensure prospective students have a smooth, engaging experience from first contact through to enrolment.
Contact us if you'd like advice or support with:
- setting up targeted email, SMS or phone call campaigns for enquirers or offer holders
- using lead data to inform recruitment activity
- creating forms to capture new data or manage event participation
- understanding campaign performance with CRM reports and dashboards
