Marketing, Web and Brand

The Marketing, Web and Brand teams support student recruitment, communications and engagement through marketing campaigns, website development and management, customer relationship management (CRM) communications, and brand management.

Marketing Team

The Marketing team is responsible for student recruitment marketing campaigns. We work on departmental marketing activity, alongside wider corporate campaigns and publications that raise awareness of the University and support student recruitment.

Activities include:

• advertising
• digital marketing, including social media, photography and video
• publications and print
• recruitment campaigns
• emails and membership packs
• third-party websites
• Course Finder content

To find out more about our work or discuss a marketing project, email marketing-team@essex.ac.uk.

Web and CRM team

Our team is responsible for the strategic development and management of the University's use of the website and CRM.
We support colleagues with web content, web author training, technical guidance and website analytics. We want to ensure that users of our website find the information they need as quickly and as easily as possible. Contact us if you would like to suggest a change to the website. 

We also manage CRM communications, helping ensure prospective students receive relevant information throughout their journey to Essex. We work closely with colleagues across Marketing to support lead generation, applicant conversion, and the student journey through data-informed, targeted communications.

Activities include:

• writing and managing web content
• web author support and training
• website analytics and reporting
• technical guidance and website development
• targeted email, SMS and phone campaigns
• CRM forms and data collection
• CRM reporting and dashboards
• recruitment communications

To find out more about our work, email wedm@essex.ac.uk for web-related enquiries or crmhelp@essex.ac.uk for CRM support.

Brand Management

The Brand Management team supports the development and consistent application of the University's brand across digital and printed communications.
We provide guidance, resources and support to help colleagues apply the University's visual identity and maintain a consistent look and feel across all channels.

Activities include:

• brand guidance and support
• visual identity and brand standards
• logos, templates and brand assets
• branded communications

To find out more, visit the Brand toolkit or contact the team for advice and support on branding@essex.ac.uk.