Market Intelligence team
The Market Intelligence Team leads the University’s market research and insight activities, ensuring that student recruitment and marketing strategies are informed by relevant internal data, sector trends, and broader market intelligence. The team also plays an increasingly strategic role in University-wide projects and decision-making where recruitment and admissions are key considerations. Our goal is to maximise enrolments to undergraduate and postgraduate taught programmes.
How we can help
We can help you with:
- profiling enquirers, applicants and offer-holders
- student recruitment projections
- identifying opportunity markets
- course portfolio development and review
- competitor benchmarking
- Tableau reports exploring current and historic admissions trends
- identifying the most useful external data sources to help answer student recruitment questions, including UCASand HESA
- Upskilling your team to understand admissions data
Meet the team
Becca Coster
Deputy Director of Marketing and Student Recruitment (Insight and Strategy)
Becca leads the Market Intelligence Team and is also the formal deputy to the Director of External Relations, helping to ensure expertise from the section supports all institutional decision-making. Becca plays a critical role in setting the strategic objectives for global student recruitment activities in order to maximise enrolments delivered through multiple channels. Day-to-day, Becca works with all senior stakeholders to provide expert student recruitment insight and strategic recommendations to steer critical institutional projects.
Claire Lawrence
International Market Research Officer
Claire’s role is central to the Marketing, Student Recruitment and Admissions Team and to the University’s work on the recruitment of students from all markets. She produces expert research and analysis to ensure that student recruitment, marketing and admissions initiatives are data-informed and evidence-based. Claire has a detailed knowledge of the University’s course portfolio and works closely with departments and faculties to ensure that they understand their position in the market and the opportunities available to them to drive enrolment volumes.
Vishnu Sri Rangan
Marketing Analyst
Vish provides statistical data and analysis for reporting on all stages of the application funnel to ensure tactical and strategic student recruitment decisions are underpinned with a robust quantitative evidence-base. Vish is skilled in identifying the data required to answer critical business questions and also takes the lead on admissions and student recruitment Tableau reporting, which is used by stakeholders across the University. Vish plays a critical role in developing student enrolment forecasts for undergraduate, postgraduate taught and postgraduate research programmes in order to ensure financial planning is data-driven and timely.
