Unless you’re in marketing or communications, you might be wondering what a tone of voice is. Firstly, don’t worry – it’s a lot easier to get your head around than you might think.
Things like our four pillars help us define who we are as an organisation and where we’re going. Our tone of voice is much simpler – it’s just what we sound like.
Our writing style is a result of who we are as an organisation, so it helps if you take some to time to understand our brand. But for everyday writing there’s only one thing you need to remember...