Executive Education

Strategy Making and Delivery

Registration closed

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The details
Strategy Making and Delivery
2 days
21-22 Sept 2023
Colchester Campus, Essex Business School
Dr James Fowler


In times of rapid change businesses need a strategy to help them focus, react and take advantage of fleeting opportunities that present themselves. A clear strategy helps ensure a balance between continuity of aim and flexibility of approach. By setting priorities, strategy allows a business to orientate itself in challenging circumstances, invest in what it needs to achieve and divest itself of what it does not.

Over two days we will work together to clarify your strategic vision and lay out a pathway from drafting a vision to writing a strategy statement. We will then look at the practicalities of implementing what you have created by examining change management and problem-solving.

Our aim is that you leave with a clear and concise strategy for success.

Course content highlights

  • Discover your organisation’s unique value proposition.
  • Critique poor quality ‘strategy’.
  • Write your own strategy, change management, and impact statements.
  • Leave the course with your key planning already drafted.

Learning outcomes

To enable you to deliver your core value proposition.

Program Benefits:

  • De-mystify strategy-making and challenge your strategic assumptions.
  • Focus on your business’s core purpose and create a mission and a statement of strategy.
  • Write a business impact assessment.
  • Understand the impact of strategic change on your staff.
  • Improve your organisational resilience and successfully execute change.

Who should attend?

This program is best suited for those who want to clarify and build a strategy around their organisation’s unique value proposition. This course is aimed at managers who are currently in roles that require them to handle strategic issues or managers who are looking to move into such roles. Senior and middle-level managers and profit centre heads would find the course particularly useful. It would also benefit the change management capabilities of participants.

Accreditation and professional recognition

Upon successful completion of the course, participants will receive a Certificate of Completion in Strategy making and Delivery from Essex Business School, University of Essex.


All sessions will be delivered in a live “in-class” environment. There will be material provided prior to the sessions to enhance learning and increase the quality of the discourse in the classroom.

  • Subject matter expert-led teaching.
  • Group and individual exercises.
  • Interactive discussion. Individual presentations.

Our expert staff

Dr James Fowler

Dr James Fowler enjoyed a 16-year career as a regular Officer in the Armed Forces in a variety of posts including the Defence College of Intelligence and Security, the School of Military Engineering and training roles in the Middle East and the Caribbean. He is now the Deputy Director of Education and the MBA at Essex Business School.

He delivers the MBA strategy module and has been an associate in Professional Development, an executive education provider offering coaching, leadership and management programmes and in-house training, for the past three years. Other activities include consultancy for the rail franchise c2c, the Colchester Business Enterprise Agency, and membership of the Crossrail legacy steering group.





Module Outline


The course duration is 2 days consisting of 4 sessions each day. Each session is about 1.5 hours in duration.


Day 1 - Design

Session Topic Description
Session 1 What is Strategy, who is a Strategist? How to think like a strategist.
Session 2 ‘Bad’ Strategy. Critique existing strategy. Strategy is not marketing, or the ‘good ideas club’.
Session 3 Planning, Positioning and Resource Based Strategy. Learn the key frameworks that underpin strategy.
Session 4 Write and present your own strategy statement. Apply the tools learned to your own organisation.

Day 2 - Implementation

Session Topic Description
Session 1 Change management: Organisation How to write a business impact assessment.
Session 2 Change Management: People Learn systems to manage the of psychology of change and the expectations of managers and employees.
Session 3 The Problem-Solving Manager Understand your preferred managerial approaches and their effect on colleagues.
Session 4 Write and present your change management plan. Apply the tools learned to ensure that your strategy stands the best chance of implementation.

Where to find us?

Our Colchester Campus is located two miles from the historic city of Colchester – England's oldest recorded settlement and just one hour by train from London.

Essex Business School can be found on the edge of the campus nearby our iconic North Towers Student accommodation

Detailed information on how to get here including general travel information and parking can be found on our visitor web pages.

How to book

The cost of this course is £1500 including access to all programmes materials, refreshments and lunch.

Payment should be made in full at the time of applying.

Registration for this course is closed

Please be aware that attendees will need to source their own accommodation for the duration of the course should they be travelling to attend. Onsite accommodation can be booked via Wivenhoe House Hotel or Event Essex. Alternatively, there are a range of local hotels nearby too.