"Strategic Growth Accelerator" workshop is a transformative experience designed to equip participants with the strategic acumen needed to propel organizational success through purposeful growth initiatives. In this dynamic workshop, we delve into the core elements of visionary leadership, strategic decision-making, and customer-centricity. From defining and articulating compelling growth objectives to mastering the intricacies of SWOT analysis, crafting innovative customer-oriented strategies, and exploring avenues for international expansion, this workshop is a comprehensive exploration of the tools and mindset required for sustainable growth.
The "Strategic Growth Accelerator" workshop aims to empower participants with the essential skills and strategic mindset needed to drive meaningful organizational growth. By the end of the workshop, participants will be adept at defining and articulating clear growth objectives, conducting impactful SWOT analyses, and navigating strategic decision-making for selecting innovative growth strategies. Additionally, they will develop proficiency in crafting customer-oriented strategies that resonate with target audiences and gain insights into international growth opportunities. Through practical application in real-world contexts and interactive sessions, participants will leave equipped with actionable plans, enhanced stakeholder alignment skills, and a community of practice for ongoing support, ultimately fostering leadership and strategic thinking to navigate and thrive in dynamic business environments.
Entrepreneurs, business leaders, strategists, and professionals eager to supercharge their organizations through strategic growth initiatives. Whether you're leading a startup or steering an established enterprise, this workshop is designed to cater to diverse organizational contexts and industries.
Upon the successful completion of the course participants will receive a certificate of attendance from University of Essex.
The "Strategic Growth Accelerator" workshop employs an innovative and participant-centric pedagogical approach to foster an engaging and impactful learning experience. Embracing active learning principles, the workshop emphasizes hands-on activities, discussions, and real-world case studies to ensure participants actively engage with and apply the strategic growth concepts.
Dr Misagh Tasavori is a Senior Lecturer at Essex Business School with a background in business administration, holding a PhD from Manchester Business School. Her research interests are primarily focused on business strategy, international business, and entrepreneurship, with a particular emphasis on the growth and performance improvement of small and medium-sized enterprises (SMEs) across various sectors, including for-profit, non-profit, and social enterprises. Her research can be categorized into three main areas: Business Strategy, International Business and International Entrepreneurship and Social Entrepreneurship.
Session | Topic | Description |
Session 1 | Set growth objectives and conduct SWOT analysis | Participants will begin by learning the importance of setting objectives and considering growth drivers. They will then identify opportunities for growth and proactively recognize potential threats to guide their organization toward success. As part of the session, internal analysis will be carried out to identify strengths and weaknesses. |
Session 2 | Generate and select growth strategies | In this session, participants will have a hands-on experience developing strategies for a case as well as their own business. They will gain insights into different strategic directions, strategic choices, and the art of creating a competitive advantage. |
Session | Topic | Description |
Session 1 | Develop customer-oriented strategy | In this session, participants will learn the strategies and tactics for successfully introducing a new product to the market. The focus will be on creating a product that resonates with customers, enhances their overall experience, and fosters customer loyalty. The session will delve into effective approaches to ensure the adoption of the new product, enriching the customer experience, and implementing measures to secure long-term customer commitment. |
Session 2 | Design international growth strategies | This session will centre on the critical aspects of identifying potential opportunities in international markets and crafting effective growth strategies. Participants will gain insights into assessing global market trends, understanding cultural nuances, and formulating strategies that align with the complexities of international business environments. The focus will be on equipping participants with the knowledge and tools needed to navigate the challenges and capitalize on opportunities for successful international expansion. |
Our Southend Campus is located just outside of London in the heart of the seaside town - Southend-on-Sea. Detailed information on how to get here including general travel information and parking can be found on our visitor web pages.
The cost of this course is £1000 including access to all programmes materials, refreshments and lunch.
Payment should be made in full at the time of applying.
Registration closed
Please be aware that attendees will need to source their own accommodation for the duration of the course should they be travelling to attend. There are a range of different local options to book just a short distance from the Essex Business School.