Dr Min Yan

EBS - Management and Marketing
Dr Min Yan
  • Email

  • Telephone

    +44 (0) 1206 874860

  • Location

    EBS.3.43, Colchester Campus

  • Academic support hours

    Tuesday 12:00 - 13:00 & Thursday 11:00-13:00



Min Yan's research interest is around continuance intention of technologies, and the relationship between consumers and smart technologies. Her doctoral research investigates users’ continuance intention of smart technologies. Her research papers have been published in the leading journals, such as Technology Forecasting and Social Change, International Journal of Information Management. She has a wide range of industry experience as an entrepreneur and a project manager. She was involved in projects related to smart city database building, AI adoption research, CAVs market analysis, smart farming, healthy restaurant start-up, apps design etc.


  • PhD Newcastle University,

  • MSc Newcastle University,

  • BA Zhejiang University,

Research and professional activities

Research interests

Consumer Behaviour

Investigating the relationship between consumer and technology. Exploring how and why consumers build connections with smart technologies.

Key words: Self-extension

Continuance Intention/Behavior intention

Exploring the antecedences and consequences of consumer's continuance intention of online technologies (e.g. health app) and smart technologies.

Conferences and presentations


2021 AMA Summer Academic Conference, 5/8/2021

Teaching and supervision

Current teaching responsibilities

  • Introduction to Marketing (BE501)

  • Marketing Management (BE511)

  • Perspectives on Marketing (BE557)

  • Student Success Tutorial (BE917)

  • Independent Study Project: Management/Marketing (BE938)


Journal articles (3)

Acikgoz, F., Filieri, R. and Yan, M., (2023). Psychological Predictors of Intention to Use Fitness Apps: The Role of Subjective Knowledge and Innovativeness. International Journal of Human–Computer Interaction. 39 (10), 2142-2154

Yan, M., Filieri, R. and Gorton, M., (2021). Continuance intention of online technologies: A systematic literature review. International Journal of Information Management. 58, 102315-102315

Yan, M., Filieri, R., Raguseo, E. and Gorton, M., (2021). Mobile apps for healthy living: Factors influencing continuance intention for health apps. Technological Forecasting and Social Change. 166, 120644-120644

+44 (0) 1206 874860


EBS.3.43, Colchester Campus

Academic support hours:

Tuesday 12:00 - 13:00 & Thursday 11:00-13:00

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