Clearing 2021
People

Min Yan

Lecturer
EBS - Management and Marketing
 Min Yan

Profile

Biography

Min Yan's research interest is around continuance intention of technologies, and the relationship between consumers and smart technologies. Her doctoral research investigates users’ continuance intention of smart technologies. Her research papers have been published in the leading journals, such as Technology Forecasting and Social Change, International Journal of Information Management. She has a wide range of industry experience as an entrepreneur and a project manager. She was involved in projects related to smart city database building, AI adoption research, CAVs market analysis, smart farming, healthy restaurant start-up, apps design etc.

Qualifications

  • MSc Newcastle University,

  • BA Zhejiang University,

Research and professional activities

Research interests

Consumer Behaviour

Investigating the relationship between consumer and technology. Exploring how and why consumers build connections with smart technologies.

Key words: Self-extension

Continuance Intention/Behavior intention

Exploring the antecedences and consequences of consumer's continuance intention of online technologies (e.g. health app) and smart technologies.

Conferences and presentations

EXPANDING SELF-EXTENSION THEORY IN THE INTERNET OF THINGS

2021 AMA Summer Academic Conference, 5/8/2021

Publications

Journal articles (2)

Yan, M., Filieri, R. and Gorton, M., (2021). Continuance intention of online technologies: A systematic literature review. International Journal of Information Management. 58, 102315-102315

Yan, M., Filieri, R., Raguseo, E. and Gorton, M., (2021). Mobile apps for healthy living: Factors influencing continuance intention for health apps. Technological Forecasting and Social Change. 166, 120644-120644

Contact

min.yan@essex.ac.uk
+44 (0) 1206 874860

Location:

EBS.3.43, Colchester Campus

More about me

Follow me on social media