People

Adrian Martin

Vice Principal
Edge Hotel School
Postgraduate Research Student
Department of Psychology
 Adrian Martin

Profile

Biography

Adrian joined the Edge Hotel School in March 2015 as Vice Principal (Academic) after having spent ten years working in hotels and ten years in education. His hotel career began with a Graduate Traineeship with Thistle Hotels, where after working in 3,4 and 5 star hotels across the UK he became a General Manager in 1997 at the age of 26 and worked in that role for over 6 years. Adrian studied Hospitality Management at Degree and then Masters Degree level but was generally dissatisfied with the lack of practical education on the courses as well as the lack of work experience amongst the lecturers. It was therefore an easy choice for him to work at the Edge Hotel School which prides itself on the practical experience within the Wivenhoe House Hotel that is embedded in the course and to manage a group of lecturers that each have significant work experience in the trade. Adrian won a national teaching award in 2009 and again in 2011, has published research on tipping and is currently researching "Complaint Theory" on why customers choose to complain or not complain in restaurants. He is currently writing a book on "Understanding and Increasing Profitability within Hotels"

Qualifications

  • BSc Hospitality Management University of Manchester, (1994)

Appointments

Other academic

  • Director of Education, EHS, University of Essex (1/9/2018 - present)

Teaching and supervision

Current teaching responsibilities

  • Finance for Hospitality and Events Business (EG120)

  • Delivering Event and Hotel Operations and the Customer Experience (EG124)

  • Hotel Operations 1 (EG200)

  • Delivering Hotel Operations 1 (EG201)

  • Delivering Hotel Operations 2 (EG203)

  • Event Operations 1 (EG210)

  • Delivering Event and Hospitality Operations 1 (EG211)

  • Delivering Event and Hospitality Operations 2 (EG213)

  • Delivering Hospitality Operations and the Customer Experience (EG226)

  • Delivering Event Operations and the Customer Experience (EG229)

  • Delivering the Customer Experience 1 (EG301)

  • Delivering the Customer Experience 2 (EG303)

  • Delivering the Customer Experience 1 (EG306)

  • Delivering the Customer Experience 2 (EG308)

  • Innovation and Entrepreneurship (EG321)

  • Consultancy Project (EG325)

  • Consultancy Project (EG450)

  • Contemporary Issues in the International Hospitality Industry (EG700)

  • Food, Beverage and Accommodation Management for the International Hospitality Industry (EG707)

Publications

Journal articles (1)

Ineson, EM. and Martin, AJ., (1999). Factors influencing the tipping propensity of restaurant customers. Journal of Retailing and Consumer Services. 6 (1), 27-37

Books (1)

Martin, A., (2019). The Practical Guide to Understanding and Raising Hotel Profitability. Routledge. 1000690563. 9781000690569

Contact

amartil@essex.ac.uk
+44 (0) 1206 872029

Location:

JT.12D, Colchester Campus