Dr Linda W. Lee
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Email
linda.lee@essex.ac.uk -
Location
Colchester Campus
Profile
Biography
Dr Linda Lee joined Edge Hotel School in 2023 as Senior Lecturer (Equivalent to Associate Professor) and Director of Research. Her research focuses on two main areas: tourism marketing and the intersection of marketing and technology, including artificial intelligence and deepfakes. She has published in top journals such as Tourism Management (ABS 4) and European Journal of Marketing (ABS 3). Her industry experience is deep, with over 20 years of executive industry experience in tourism and marketing, including as Director of Marketing for Destination British Columbia and consulting to destinations, museums, tourism human resources, and hotels. A notable project included leading the tourism planning development for the 2010 Winter Olympic Games in Vancouver. Prior to joining Edge Hotel School, she was Senior Lecturer and Course Leader at Nottingham Business School, Nottingham Trent University. She has taught at Beedie School of Business at Simon Fraser University in Vancouver. She completed her PhD at KTH Royal Institute of Technology in Stockholm (#73 in world 2024 QS rankings) and is a Fellow of the Higher Education Academy.
Qualifications
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PhD KTH Royal Institute of Technology, (2016)
Teaching and supervision
Current teaching responsibilities
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Dissertation (EG705)
Publications
Journal articles (7)
Lee, LW., Boon, E. and McCarthy, IP., (2021). Does getting along matter? Tourist-tourist rapport in guided group activities. Tourism Management. 87, 104381-104381
Lee, LW., Dabirian, A., McCarthy, IP. and Kietzmann, J., (2020). Making sense of text: artificial intelligence-enabled content analysis. European Journal of Marketing. 54 (3), 615-644
Kietzmann, J., Lee, LW., McCarthy, IP. and Kietzmann, TC., (2020). Deepfakes: Trick or treat?. Business Horizons. 63 (2), 135-146
Lee, LW., Hannah, D. and McCarthy, IP., (2019). Do your employees think your slogan is “fake news?” A framework for understanding the impact of fake company slogans on employees. Journal of Product & Brand Management. 29 (2), 199-208
Pelet, J-E., Lecat, B., Khan, J., Rundle-Thiele, S., Lee, LW., Ellis, D., Wolf, MM., Kavoura, A., Katsoni, V. and Wegmann, AL., (2018). Winery website loyalty: the role of sales promotion and service attributes. International Journal of Wine Business Research. 30 (2), 138-152
Pelet, J-É., Lecat, B., Khan, J., Rundle-Thiele, S., Lee, LW., Ellis, D., Garry Wolf, MMC., Wegmann, AL., Kavoura, N. and Katsoni, V., (2017). Don’t believe the hype: a grounded exploratory six country wine purchasing study. Journal of Wine Research. 28 (2), 91-104
Lee, LW., (2014). Advice from creative consumers: a study of online hotel reviews. International Journal of Technology Marketing. 9 (1), 53-53
Book chapters (5)
Lee, LW., McCarthy, IP. and Yu, Y., (2022). Attributing Blame in Customer-to-Customer Interactions in Online and Face-to-Face Environments: An Abstract. In: Celebrating the Past and Future of Marketing and Discovery with Social Impact. Springer International Publishing. 543- 544. 9783030953454
Branco-Illodo, I., Siebers, LQ., Lee, L. and Li, F., (2020). The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers’ Perspective: An Abstract. In: Enlightened Marketing in Challenging Times. Springer International Publishing. 193- 194. 9783030425449
Lee, LW., Boon, E. and McCarthy, IP., (2019). Managing Customer-to-Customer Interaction in Group Service Encounters: An Abstract. In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing. 581- 582. 9783030025670
Lee, LW., McCarthy, IP. and Ellis, D., (2018). Customer Cohort Climate: A Conceptual Model for Group Service Encounters: An Abstract. In: Back to the Future: Using Marketing Basics to Provide Customer Value. Springer International Publishing. 497- 497. 9783319660226
Stiehler, B. and Lee, LW., (2016). Luxury Branding in Emerging Markets. In: Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era. Springer International Publishing. 77- 77. 9783319118147
Grants and funding
2023
The formation of destination attachment and its role in destination loyalty
British Academy
