People

Iman Jana

Assistant Lecturer
EBS - Management and Marketing
Postgraduate Research Student
Essex Business School
 Iman Jana

Profile

Qualifications

  • PhD - Marketing University of Essex (2022)

  • MBA Amity University (2016)

  • B.Tech. ITM University (North Cap University) (2014)

Research and professional activities

Thesis

Understanding the Mechanism of Consumer Resistance to Innovation: The Moderating Role of Consumption Values

Supervisor: Dr Neeru Malhotra , Dr Hongfei Liu

Research interests

Consumer resistance to innovation

Innovation Adoption

Consumer Behaviour

Contact

ij18343@essex.ac.uk

Location:

Colchester Campus