Iman Jana

EBS - Management and Marketing
 Iman Jana



Iman Jana is a Lecturer in Marketing at Essex Business School. Prior to this, he was an Assistant Lecturer and fixed-term teacher at Essex Business School. He recently completed his Ph.D. in Marketing from the University of Essex. He holds an MBA in International Business. He is an Associate fellow of the Higher Education Academy (AFHEA). His research interests lie within the domain of consumer behaviour. Specifically, his research interests include Consumer resistance to innovation and Customer Engagement. He also has 3 years of corporate work experience in a CSR-Implementation Agency in India where he was involved in executing and managing research and survey projects.


  • PhD University of Essex,

  • MBA Amity University,

  • BTech The NorthCap University,

Research and professional activities

Research interests

Consumer behaviour; Consumer resistance to innovation; Smart Product and Services/Innovations; Customer Engagement

Key words: Consumer behaviour
Open to supervise

Teaching and supervision

Current teaching responsibilities

  • Brand Management (BE440)


Conferences (3)

Jana, I., Malhotra, N. and Liu, H., Investigating negative word of mouth as a consequence of consumer resistance to innovation: Moderating effects of consumer characteristics

Jana, I., Malhotra, N. and Liu, H., Investigating Negative Word of Mouth as a Consequence of Consumer Resistance to Innovation: Moderating Effects of Consumer Characteristics

Jana, I., Liu, H. and Malhotra, N., (2022). Consumer Resistance to Innovation: A Systematic Literature Review

+44 (0) 1206 874024


EBS.3.48, Colchester Campus