Becca Coster

Head of Market Insight and Strategy
CER - Marketing and Student Recruitment (MASR)
 Becca Coster


Ask me about
  • How to interpret your admissions statistics in order to understand how the recruitment cycle is progressing for you.
  • The external data sources that we can access to understand how the University's marketing and student recruitment strategy is performing compared to the wider sector.
  • Whether there is a market for the new course that you would like to launch at undergraduate or postgraduate level.
  • The University's priority recruitment markets, student recruitment marketing strategy and approach to student number growth.


Becca leads the team responsible for the University's market insight function. Becca manages all activities that enable the University to take a data-informed approach to student recruitment activities. This includes analysing internal admissions statistics and recruitment funnels; contextualising the University's student recruitment in order to understand our share of the undergraduate and postgraduate markets at home and overseas; identifying opportunities for new course development; monitoring competitor behaviour and activities with a focus on marketing and student recruitment. Becca sits on the University senior management team for marketing and student recruitment and previously held the role of Head of Marketing for Essex Business School at the University of Essex.


  • MPhil European Literature and Culture University of Cambridge (2010)

  • BA (Hons) French University of Exeter (2009)

+44 (0) 1206 872339


5S.7.11C, Colchester Campus

Working pattern:

M, Th, Fr: 9am to 3:30pm; Tu and W: 9am - 3pm