Dr Mario Burghausen
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Email
mburgh@essex.ac.uk -
Telephone
+44 (0) 1206 872798
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Location
EBS.3.59, Colchester Campus
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Academic support hours
Spring term (no support hours)
Profile
Biography
Mario Burghausen is a Senior Lecturer (Associate Professor) in Marketing at Essex Business School and joint Editor-in-Chief of the Journal of Brand Management (Palgrave Macmillan). He holds a PhD (Brunel) for which he was a recipient of a competitively won research scholarship. He received two best paper awards for research papers delivered at the annual Brunel Business School Doctoral Symposium. He received a Highly Commended Paper Award from Emerald, a global publisher, in 2015. He organised and co-hosted the 19th Symposium of the International Corporate Identity Group (ICIG) hosted by Essex Business School in June 2016. In spring 2018 he was a visiting scholar at Aarhus University (Denmark) funded by Aarhus University Research Foundation. He has extensive industry experience having worked for Allianz of Germany (Insurance), amongst others, in different managerial and non-managerial roles (e.g. sales, administration, customer service) prior to his move into academia. He has several years of teaching experience and is a Fellow of The Higher Education Academy (FHEA). His general research interests are within the field of corporate-level marketing and communication. As such, he is interested in the dynamics between different corporate-level phenomena that are relevant for the strategic positioning and communication of entire organisations within a multi-stakeholder business environment such as, for instance, corporate identity, corporate image, corporate reputation and corporate brand management. He has a particular interest in interpretative and culturally informed qualitative research with a focus on empirically grounded case studies and the interplay between cultural manifestations, social interpretations, and instrumental representations of an organisation and/or a brand. Currently, his more specific research focus is on corporate heritage and its relevance and potential as a strategic asset for corporate identity and corporate brand management. As such, he looks into the strategic reinterpretation of the past by organisations making the corporate past relevant for contemporary and future corporate marketing purposes. He is also interested in multiple temporalities in corporate and organisational contexts per se. He has co-edited as a guest editor (with Professor John Balmer) a special issue of the Journal of Brand Management on corporate heritage and corporate heritage brands in 2015 and a special section of the Journal of Business Research (also with Professor John Balmer) on corporate heritage, organisational heritage and organisational omni-temporality in 2021. He has reviewed manuscripts for MIT Sloan Management Review, Journal of Business Research, European Journal of Marketing, International Studies of Management & Organization, Journal of General Management, Journal of Brand Management, Corporate Communication: An International Journal, Journal of Product and Brand Management, and Corporate Reputation Review and book proposals for Sage Publications. He has presented his work at several international conferences, has given invited talks at different institutions (e.g. University of Glasgow, University of Aarhus, Brunel University London), and his articles have been published in general and more specialist academic journals including the Journal of Business Research, European Journal of Marketing, Marketing Theory, Journal of Brand Management and Corporate Communications: An International Journal.
Appointments
University of Essex
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Employability and Careers Officer/Employability Development Director (M&M/OSHRM), Essex Business School, University of Essex (1/10/2018 - 31/12/2023)
Other academic
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Editor-in-Chief (joint), Journal of Brand Management, Palgrave Macmillan (1/5/2021 - present)
Research and professional activities
Research interests
Corporate Marketing and Corporate Communication (and associated concepts/issues)
Corporate Identity and Corporate Brand Management
Corporate Heritage, brand heritage, and (corporate) heritage brands
Corporate and organisational temporalities and time
Conferences and presentations
Guest Lecture, Berufsakademie Sachsen, Dresden, Germany, 3rd July 2019 (invited lecture given)
Invited presentation, Dresden, Germany, 3/7/2019
21st Symposium of the International Corporate Identity Group (ICIG), University of Durham Business School, Durham, UK, 4th-6th June 2019 (paper presented).
Durham, United Kingdom, 5/6/2019
Academy of Marketing Science Annual Conference 2019, Vancouver, Canada, 28th - 31st May 2019 (paper presented)
Vancouver, Canada, 29/5/2019
14th Global Brand Conference of the Academy of Marketing Brand, Corporate Identity and Reputation SIG, HWR Berlin School of Economics and Law, Berlin, Germany, 8th-10th May 2019 (paper presented).
Berlin, Germany, 2019
7th International Symposium on Heritage, History and Nostalgia, ESCE International Business School, Paris, France, 13th-15th June 2018 (paper presented).
Paris, France, 14/6/2018
20th Symposium of the International Corporate Identity Group (ICIG), University of Ljubljana, Gozd Martuljek, Slovenia, 5th-7th June 2018 (paper presented).
Ljubljana, Slovenia, 6/6/2018
Research seminar, Aarhus BSS, University of Aarhus, Denmark, 8th March 2018 (invited seminar given)
Aarhus, Denmark, 8/3/2018
Research seminar corporate communication section, Aarhus BSS, University of Aarhus, Denmark, 1st March 2018 (invited seminar given)
Invited presentation, Aarhus, Denmark, 1/3/2018
Guest lecture, Aarhus BSS, University of Aarhus, Denmark, 28th February 2018 (invited lecture given)
Invited presentation, Aarhus, Denmark, 28/2/2018
Marketing Research Seminar, University of Glasgow, Adam Smith Business School , Glasgow, Scotland, 26th January 2018 (invited presentation given)
Invited presentation, Glasgow, United Kingdom, 26/1/2018
19th Symposium of the International Corporate Identity Group (ICIG), University of Essex, Essex Business School, Colchester, UK, 13th-15th June 2016 (paper presented, conference hosted and organized).
Colchester, United Kingdom, 13/6/2016
6th International Symposium on Heritage, History and Nostalgia, Aix-Marseille University, Graduate School of Management, Aix-en-Provence, France, 18th-20th April 2016 (paper presented).
Marseille, France, 19/4/2016
Guest Lecture, Berufsakademie Sachsen, Plauen, Germany, 31st March 2016 (invited lecture given)
Invited presentation, Dresden, Germany, 31/3/2016
10th Global Brand Conference of the Academy of Marketing Brand, Corporate Identity and Reputation SIG, University of Turku, Turku, Finland, 27th- 29th April 2015 (paper accepted; not presented)
Turku, Finland, 2015
5th International Symposium on Heritage, History and Nostalgia, Brunel University, Brunel Business School, London, UK, 25th-27th March 2015 (paper presented).
Uxbridge, United Kingdom, 2015
18th Symposium of the International Corporate Identity Group (ICIG), Brunel University, Brunel Business School, London, UK, 25th-27th February 2015 (paper presented).
Uxbridge, United Kingdom, 2015
17th Symposium of the International Corporate Identity Group (ICIG), University of Cape Town, Graduate School of Business, Cape Town, South Africa, 27th-29th August 2014 (paper presented).
Rondebosch, South Africa, 2014
4th International Symposium on Heritage, History and Nostalgia, Hanken School of Economics, Helsinki, Finland, 5th-6th June 2014 (paper presented).
Helsinki, Finland, 2014
16th Symposium of the International Corporate Identity Group (ICIG), University Putra Malaysia, Faculty of Modern Languages and Communication, Putrajaya, Malaysia, 9th-12th September 2013 (paper presented).
Seri Kembangan, Malaysia, 2013
3rd International Symposium on Heritage, History and Nostalgia, Jönköping University, Jönköping International Business School,Jönköping,Sweden, 7th-8th March 2013 (paper presented).
Sweden, 2013
15th Symposium of the International Corporate Identity Group (ICIG), Aarhus University, Business and Social Sciences, Centre for Corporate Communication, Aarhus, Denmark, 19th-21st September 2012 (paper presented).
Aarhus, Denmark, 2012
2nd International Colloquium on Corporate Branding, Identity, Image and Reputation, Middlesex University, London, UK, 12th-13th September 2012 (paper presented).
London, United Kingdom, 2012
1st International Symposium on Heritage, History and Nostalgia, Brunel Business School, Brunel University, London, UK, 30th November-2nd December 2011 (paper presented).
Uxbridge, United Kingdom, 2011
14th Symposium of the International Corporate Identity Group (ICIG), IE University, IE School of Communication, Segovia, Spain, 14th-16th September 2011 (paper presented).
Segovia, Spain, 2011
7th Global Brand Conference of the Academy of Marketing Brand, Corporate Identity and Reputation SIG, Said Business School, University of Oxford, Oxford, UK, 5th-7th April 2011 (paper presented).
Oxford, United Kingdom, 2011
13th Symposium of the International Corporate Identity Group (ICIG), University of St. Gallen, Executive School of Management, Technology and Law, St. Gallen, Switzerland, 8th-10th September 2010 (paper presented).
St. Gallen, Switzerland, 2010
Teaching and supervision
Current teaching responsibilities
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Brand Management (BE440)
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Successful Futures (BE910)
Previous supervision
Degree subject: Management Studies
Degree type: Doctor of Philosophy
Awarded date: 6/7/2017
Publications
Journal articles (10)
Burghausen, M., (2023). The Presence of the Omni-temporal: Theoretical Foundations of (Corporate) Brand Heritage Design. Journal of Brand Management. 30 (2), 129-143
Golob, U., Burghausen, M., Kernstock, J. and Davies, MAP., (2022). Brand management and sustainability: Exploring potential for the transformative power of brands. Journal of Brand Management. 29 (6), 513-519
Balmer, JMT. and Burghausen, M., (2019). Marketing, the past and corporate heritage. Marketing Theory. 19 (2), 217-227
Santos, FP., Burghausen, M. and Balmer, JMT., (2016). Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands. Journal of Brand Management. 23 (1), 67-88
Burghausen, M. and Balmer, JMT., (2015). Corporate heritage identity stewardship: a corporate marketing perspective. European Journal of Marketing. 49 (1/2), 22-61
Balmer, JMT. and Burghausen, M., (2015). Explicating corporate heritage, corporate heritage brands and organisational heritage. Journal of Brand Management. 22 (5), 364-384
Balmer, JMT. and Burghausen, M., (2015). Introducing organisational heritage: Linking corporate heritage, organisational identity and organisational memory. Journal of Brand Management. 22 (5), 385-411
Burghausen, M. and Balmer, JMT., (2014). Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity. Journal of Business Research. 67 (11), 2311-2323
Burghausen, M. and M.T. Balmer, J., (2014). Repertoires of the corporate past: Explanation and framework. Introducing an integrated and dynamic perspective. Corporate Communications: An International Journal. 19 (4), 384-402
Burghausen, M. and Fan, Y., (2002). Corporate branding in the retail sector: a pilot study. Corporate Communications: An International Journal. 7 (2), 92-99
Book chapters (7)
Burghausen, M., (2024). Corporate Identity. In: Encyclopedia of Corporate Communication. Editors: Podnar, K., . Edward Elgar. 74- 82. 978 1 80220 086 7
Burghausen, M., (2024). Corporate Heritage. In: Encyclopedia of Corporate Communication. Editors: Podnar, K., . Edward Elgar. 89- 96. 978 1 80220 086 7
Burghausen, M., (2024). Corporate Brand. In: Encyclopedia of Corporate Communication. Editors: Podnar, K., . Edward Elgar. 120- 130. 978 1 80220 086 7
Burghausen, M., (2022). Towards a Co-Creational Perspective on Corporate Heritage Branding. In: The Routledge Companion to Corporate Branding. Editors: Iglesias, O., Ind, N. and Schultz, M., . Routledge. 345- 363. 9781003035749
Pecot, F., Burghausen, M., Butcher, J., Hudson, B. and Wyner, G., (2020). Special Session: The (Co-)creation of Brand Heritage: An Abstract. In: Marketing Opportunities and Challenges in a Changing Global Marketplace. Springer International Publishing. 53- 54. 9783030391645
Burghausen, M. and Balmer, JMT., (2017). Repertoires of the corporate past. In: Foundations of Corporate Heritage. Editors: Balmer, JMT., . Routledge. 130- 150. 113883355X. 9781138833555
Burghausen, M. and Balmer, JMT., (2017). Corporate heritage identity stewardship. In: Foundations of Corporate Heritage. Editors: Balmer, JMT., . Routledge. 169- 213. 113883355X. 9781138833555
Grants and funding
2019
Marketing work of hybrid stakeholders vis-�-vis cultural heritage organisations as corporate heritage brands
British Academy
Contact
Academic support hours:
Spring term (no support hours)
