Adrian Martin

Biography

Adrian joined the Edge Hotel School in March 2015 as Vice Principal (Academic) after having spent ten years working in hotels and ten years in education. His hotel career began with a Graduate Traineeship with Thistle Hotels, where after working in 3,4 and 5 star hotels across the UK he became a General Manager in 1997 at the age of 26 and worked in that role for over 6 years. Adrian studied Hospitality Management at Degree and then Masters Degree level but was generally dissatisfied with the lack of practical education on the courses as well as the lack of work experience amongst the lecturers. It was therefore an easy choice for him to work at the Edge Hotel School which prides itself on the practical experience within the Wivenhoe House Hotel that is embedded in the course and to manage a group of lecturers that each have significant work experience in the trade. Adrian won a national teaching award in 2009 and again in 2011 and an Excellence in Education award in 2025, has published research on tipping and is currently researching "Complaint Theory" on why customers choose to complain or not complain in restaurants. He has written two books "Practical guide to : Understanding and Increasing Profitability within Hotels" and Practical Guide to : Achieving Customer Satisfaction in Hotels and Events". He now has 3 articles under review on topics complaint behaviour in resturants, tipping and online complaining.

Qualifications

• BSc Hospitality Management University of Manchester, (1994)

Appointments

Other academic

• Director of Education, EHS, University of Essex (1/3/2015 - present)

• Director of Apprenticeships, Apprenticeships, Bournemouth and Poole College (1/7/1997 - 1/1/2003)