Dr Abhisek Kuanr

EBS - Management and Marketing
Dr Abhisek Kuanr



Dr Abhisek Kuanr is a Lecturer (Assistant Professor) in Marketing at Essex Business School. He obtained his PhD from Xavier School of Management (XLRI), India. He also has a Master’s in Business Administration from Xavier Institute of Management, India, and a First-Class bachelor’s in engineering degree, from the National Institute of Science & Technology, India. He was the recipient of the coveted Fulbright-Nehru fellowship for the years 2014-15. Before joining EBS, he worked as an Assistant Professor, Marketing at the Jindal Global Business School, India. He also has more than 15 years of Industry experience working as a sales and marketing professional, before moving to academia. His research interests have revolved around the broad area of anti-consumption. His work thereby includes the pursuit of determinants of anti-consumption behaviours, drawn from a diverse set of psychology, sociology, and marketing theories. His work has been published in leading journals such as Psychology & Marketing, Journal of Consumer Behaviour, and International Journal of Information Management Data Insights. He also serves as an ad-hoc reviewer for journals such as the journal of consumer behaviour, and leisure sciences.


  • PhD Consumer Behaviour Xavier School of Management, (2020)

  • MBA Marketing Xavier Institute of Management (XIMB), (2007)


University of Essex

  • Lecturer , Management and Marketing, Essex Business School, University of Essex (16/8/2021 - present)

Research and professional activities

Research interests

Research Interests

Key words: AI & Chatbots
Open to supervise

Teaching and supervision

Current teaching responsibilities

  • Introduction to Consumer Behaviour (BE519)

  • Digital Marketing (BE559)

  • Strategic Marketing (BE880)

  • Consumer Behaviour (BE555)


Journal articles (7)

Kuanr, A., Lyngdoh, T., Guda, S. and Pradhan, D., Think Happy Be Happy: Salesperson’s Personal Happiness and Flourishing. IIM Kozhikode Society & Management Review, 227797522211115-227797522211115

Pradhan, D., Kuanr, A., Anupurba Pahi, S. and Akram, MS., (2023). Influencer marketing: When and why gen Z consumers avoid influencers and endorsed brands. Psychology and Marketing. 40 (1), 27-47

Moharana, TR., Roy Bhattacharjee, D., Pradhan, D. and Kuanr, A., (2023). What drives sponsorship effectiveness? An examination of the roles of brand community identification, brand authenticity, and sponsor–club congruence. Psychology & Marketing

Kuanr, A., Pradhan, D., Lyngdoh, T. and Lee, MSW., (2022). Why do consumers subvert brands? investigating the influence of subjective well-being on brand avoidance. Psychology and Marketing. 39 (3), 612-633

Kuanr, A., Israel, D., Pradhan, D. and Roy Chaudhuri, H., (2021). Can we a nti‐consume our way to sustainability? Finding answers at the intersection of cultural values. Journal of Consumer Behaviour. 20 (5), 1051-1064

R, A., Kuanr, A. and KR, S., (2021). Developing banking intelligence in emerging markets: Systematic review and agenda. International Journal of Information Management Data Insights. 1 (2), 100026-100026

Kuanr, A., Pradhan, D. and Chaudhuri, HR., (2020). I (do not) consume; therefore, I am: Investigating materialism and voluntary simplicity through a moderated mediation model. Psychology & Marketing. 37 (2), 260-277

+44 (0) 1206 874300


EBS.3.48, Colchester Campus

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