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Dr Erik Jacobi
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Email
ejacobi@essex.ac.uk -
Location
EBS.3.126B, Colchester Campus
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Academic support hours
As Visiting Fellow, I do not have Academic Support Hours
Profile
Biography
As a Visiting Fellow, I maintain active research, impact, and commercialisation collaborations with colleagues at the University of Essex and act as an ambassador for the University of Essex through stakeholder engagements undertaken under the university's affiliation. I help strengthen the university's reputation, research profile, and external partner network in key growth areas, including neuromarketing and digital product passports. - Specifically, I continue to support the development, research and impact activities, industry engagements, and commercial growth of the Essex Neuromarketing Lab, which I established. - Furthermore, I continue to collaborate with colleagues on research, knowledge exchange, and impact initiatives related to sustainability and circular economy practices, especially digital product passports. Please note that I am not able to take on new PhD students.
Qualifications
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PhD Marketing (Economic Sociology) Lancaster University,
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MSc Management and Marketing Lancaster University,
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BA Economics and Philosophy University of Nottingham,
Appointments
University of Essex
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Associate Director of Education (M&M), Essex Business School (1/4/2021 - 31/7/2026)
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Undergraduate Admissions Selector, Essex Business School (1/1/2017 - 31/7/2026)
Research and professional activities
Research interests
Market Studies and Organisational Ethnography
Brand Activism and Consumer Resistance
Consumer Neuroscience and Neuromarketing
Conferences and presentations
Digital Product Passports as the next sustainability revolution? Empowering consumers and increasing transparency within supply chains through innovative digital product labelling
SCORAI Global Conference 2026, Online -, Sao Paulo, Brazil, 9/6/2026
Digital Product Passports as the next sustainability revolution? Empowering consumers and increasing transparency within supply chains through innovative digital product labelling
SCORAI 2025, SCORAI 2025, Lund, Sweden, 10/4/2025
Jacobi, E. S. (2022). Evaluating Brand Activism: The Role of Interactional Expertise and Moral Imagination. The 3rd International Symposium in Finance, Kissamos, Greece.
Kissamos, Greece, 2022
Jacobi, E. S. (2018). Mediating Between Conflicting Economies of Worth: An Ethnography of Account Planning Practices. The 1st International Symposium in Finance, Kissamos, Greece.
Kissamos, Greece, 2018
Jacobi, E. S. (2017) Taking sides in a messy world: Reflections on advertising planning work. The 12th Annual International Ethnography Symposium, Manchester Business School.
Manchester, United Kingdom, 2017
Jacobi, E. S. (2017). Dealing with conflicting economies of worth in advertising: An ethnography of the mediation work of account planners. 33rd EGOS Colloquium, Copenhagen Business School.
Copenhagen, Denmark, 2017
Freund, J., & Jacobi, E. S. (2012). Personal eschatologies: How consumers relate to macro-structural entities. 7th Consumer Culture Theory Conference, Said Business School.
Oxford, United Kingdom, 2012
Teaching and supervision
Current teaching responsibilities
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Consumer Behaviour (BE516)
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Neuromarketing (BE535)
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Perspectives on Marketing (BE557)
Current supervision
Previous supervision
Degree subject: Management
Degree type: Doctor of Philosophy
Awarded date: 1/10/2026
Degree subject: Accounting
Degree type: Doctor of Philosophy
Awarded date: 8/7/2024
Publications
Journal articles (8)
Pansara, Z., Navyte, G., Mendes, TF., Bottger, C., Franco, E., Citi, L., Jacobi, ES., Poerio, GL., Gillmeister, H., Cinel, C. and De Feo, V., Quantifying emotional arousal through pupillary response: a novel approach for isolating the luminosity effect and predicting affective states. Brain Informatics
Pretty, J., Garrity, D., Badola, HK., Barrett, M., Flora, CB., Cameron, C., Grist, N., HEPBURN, L., Hilburn, H., Isham, A., Jacobi, E., Lal, R., Lyster, S., Magnason, AS., McGlade, J., Middendorf, BJ., Milner-Gulland, EJ., Orr, DW., Peck, L., Reij, C., Rockström, J., Ronesh, Y., Saito, O., Smith, J., Smith, P., Thorne, P., Watabe, A., Waters, S. and Wells, G., (2025). How the Concept of “Regenerative Good Growth” Could Help Increase Public and Policy Engagement and Speed Transitions to Net Zero and Nature Recovery. Sustainability. 17 (3), 849-849
Carmel, S. and Jacobi, E., (2024). Exploring valuation practices in diagnosis-as-category: The rising dominance of clinical practice in the categorisation of Sepsis, 1991-2016.. Sociology of Health and Illness. 46 (S1), 37-55
Rohmanue, A. and Jacobi, ES., (2024). The influence of marketing communications agencies on activist brands’ moral competency development and ability to engage in authentic brand activism: Wieden+Kennedy ‘Just Does It’. Journal of Brand Management. 31 (2), 126-139
Jacobi, ES. and Ormiston, J., (2018). Book review: Reinvigorating management educators. Organization. 25 (2), 298-302
Freund, J. and Jacobi, ES., (2016). Mystify me: Coke, terror and the symbolic immortality boost. Marketing Theory. 16 (3), 417-422
Jacobi, ES., Freund, J. and Araujo, L., (2015). Is there a gap in the market, and is there a market in the gap? How advertising planning performs markets. Journal of Marketing Management. 31 (1-2), 37-61
Freund, J. and Jacobi, ES., (2013). Revenge of the brand monsters: How Goldman Sachs? doppelgänger turned monstrous. Journal of Marketing Management. 29 (1-2), 175-194
Book chapters (2)
Lazell, J., Ocicka, B. and Jacobi, E., (2026). Packaging Developments in E-commerce: From Bioplastic Packaging to Digital Product Passports. In: E-COMMERCE LOGISTICS: From Click To Sustainable Delivery. Editors: Cichosz, M., . Routledge. 143- 161
Jacobi, E., Freund, J. and Araujo, L., (2018). ‘Is there a gap in the market, and is there a market in the gap?’ How advertising planning performs markets. In: Marketing Performativity: Theories, Practices and Devices. Editors: Mason, K., Kjellberg, H. and Hagberg, J., . Routledge. 1315300230. 9781315300238
Conferences (5)
Suwannapornkul, P., Jacobi, E. and FERREIRA, C., How contesting evaluative frameworks shape consumers’ justifications for risky consumption: A netnographic study of cosmetic surgery tourism
Wu, M., Akram, MS. and Jacobi, E., Live Streamer Commerce: Exploring how the interconnections among brand, streamer, and follower translate into behavioral outcomes, AMS World Marketing Congress, Dijon, France, 02 Jul 2025 - 04 Jul 2025
Wu, M., Akram, MS. and Jacobi, E., From Screen to Shopping Cart: How Presence, Brand Alignment, and Experiences Drive Consumer Behaviour in Live Streaming Commerce, AMA Winter Academic Conference, Madrid, Spain on February 13-15, 2026.
Wu, M., Akram, MS. and Jacobi, E., Psychological Mechanisms and Response Formation in Live Streaming Commerce
Suwannapornkul, P., Jacobi, E. and FERREIRA, C., (2024). How contesting evaluative frameworks shape consumers’ justifications for risky consumption: A netnographic study of cosmetic surgery tourism
Grants and funding
2026
Developing Digital Product Passport (DPP) case studies
University of Essex
AI skill/education video platform: Researching customer preferences
University of Essex
2025
An Innovate to Elevate (I2E) project to specify the requirements for an effective information management system for the Suffolk Wildlife Trust
Babergh and Mid Suffolk (Innovate to Elevate Programme)
To research public discourse on farming and nature, to ensure better understanding of evidence-based narratives, using different technologies.
Innovate UK (formerly Technology Strategy Board)
Neuromarketing consultancy in collaboration with Buyerdock (Enterprise Project Fund)
University of Essex
2024
MultiMotion ARC Accelerate
UK Research and Innovation
BuyerDock AKT2I Round 3
Innovate UK (formerly Technology Strategy Board)
2023
Feasibility study on consumer decision making and the potential for influencing behaviour through the use of technology to deliver information
Buyerdock Ltd
Innovate to Elevate (I2E) project with 92 Or More
Babergh and Mid Suffolk (Innovate to Elevate Programme)
New ways of understanding and measuring productivity: Exploring how novel calculative practices shape investment decision-making and business-planning processes.
The University of Manchester (Funder)
2020
Ultimotive B2C Social Media Marketing Project
Ultimotive Ltd
Development of brand identity, narrative and messaging for Neura
Neura � Natural Cognitive Fuels Ltd
Contact
Academic support hours:
As Visiting Fellow, I do not have Academic Support Hours