Dr Marcia Christina Ferreira

Senior Lecturer
EBS - Management and Marketing
Dr Marcia Christina Ferreira
  • Email

  • Telephone

    +44 (0) 1206 876335

  • Location

    EBS.3.35, Colchester Campus

  • Academic support hours

    Wednesdays 3.30–5.30 pm and Thursdays 2.30–3.30 pm. Please follow the link to book your appointment:



Marcia Christina Ferreira is a Senior Lecturer at The University of Essex. She has a PhD in management from Royal Holloway, University of London. Her research interests lie at the intersection of creativity, materiality, and media technologies, following a research agenda that explores social, material, and digital contexts of consumption, calling into question consumers’ roles in shaping contemporary market forms and practices. Christina’s work has been published in leading international journals, handbooks, and book collections, as well as presented at prestigious academic conferences. She had several years of industry experience in marketing communications prior to entering academia, working for multinationals and local companies in South America. Christina is also a founding member of The Scrutinizers, a peer-learning group formed by international academics dispersed across five continents. The group recently published their research on academic isolation in a world-leading journal and is currently delivering professional development workshops to help early-career researchers overcome integration barriers in their research field.


  • PhD Management Royal Holloway University of London, (2016)


University of Essex

  • Senior Lecture, Essex Business School, University of Essex (16/1/2023 - present)

Research and professional activities

Conferences and presentations

ANZMAC Doctoral Colloquium 2021

Invited presentation, Guest Speaker, ANZMAC, 27/11/2021

Teaching and supervision

Current teaching responsibilities

  • Critical Marketing Perspectives (BE530)

  • Perspectives on Marketing (BE557)

  • Strategic Marketing (BE880)

  • Student Success Tutorial (BE917)

  • Independent Research Project: Management/Marketing (BE939)


Journal articles (6)

Brouard, M., Brunk, KH., Campana, M., Dalmoro, M., Ferreira, MC., Figueiredo, B., Scaraboto, D., Sibai, O., Smith, AN. and Belkhir, M., (2023). “Upload Your Impact”: Can Digital Enclaves Enable Participation in Racialized Markets?. Journal of Public Policy & Marketing. 42 (1), 56-73

Belkhir, M., Brouard, M., Brunk, KH., Dalmoro, M., Ferreira, MC., Figueiredo, B., Huff, AD., Scaraboto, D., Sibai, O. and Smith, AN., (2019). Isolation in Globalizing Academic Fields: A Collaborative Autoethnography of Early Career Researchers. Academy of Management Learning & Education. 18 (2), 261-285

Sibai, O., Ferreira, M. and Figueiredo, B., (2019). Overworked and isolated: the rising epidemic of loneliness in academia. The Conversation

Ferreira, MC. and Scaraboto, D., (2016). “My plastic dreams”: Towards an extended understanding of materiality and the shaping of consumer identities. Journal of Business Research. 69 (1), 191-207

Figueiredo, B., Ourahmoune, N., Rojas, P., Pereira, SJN., Scaraboto, D. and Ferreira, MC., (2014). The Branded and Gendered Brazilian Body: Material and Symbolic Constructions in an Overlooked Context. Research in Consumer Behavior. 16, 259-273

Ferreira, M., Botelho, D. and Almeida, AR., (2008). Consumer Decision Making in a Counterfeit-plentiful Market: An Exploratory Study in the Brazilian Context. Latin American Advances in Consumer Research. 2, 109-115

Books (1)

Hanlon, A. and Tuten, T., (2022). The SAGE Handbook of Digital Marketing. SAGE Publications Ltd. 9781529743791

Book chapters (5)

Figueiredo, B., Ferreira, M. and Scaraboto, D., Flexible fieldnoting for contemporary consumer culture research. In: Handbook of Qualitative Research Methods in Marketing. Editors: Belk, RW. and Otnes, CC., . Edward Elgar Press

Ferreira, M. and Scaraboto, D., (2022). Qualitative insights for digital marketing. In: The SAGE Handbook of Digital Marketing. Sage Publications Limited. 159- 177. 1529743796. 9781529743791

Scaraboto, D. and Ferreira, M., (2022). Origins and Development of Online Communities and their Role in Marketing Research. In: The SAGE Handbook of Digital Marketing. Sage Publications Limited. 83- 99. 1529743796. 9781529743791

Scaraboto, D., Ferreira, MC. and Chung, E., (2016). Materials matter: An exploration of the curatorial practices of consumers as collectors. 219- 243. 978-1-78635-496-9

Scaraboto, D., Ferreira, MC. and Chung, E., (2016). Materials Matter: An Exploration of the Curatorial Practices of Consumers as Collectors. In: Research in Consumer Behavior. Emerald Group Publishing Limited. 217- 243

Conferences (5)

Sibai, O., Brunk, K., Ferreira, M., Brouard, M., Campana, M., Dalmoro, M., Figueiredo, B., Scaraboto, D., Smith, AN. and Belkhir, M., Market-centric pathways for racial inclusion: the case of #MyBlackReceipt

Ferreira, M., Scaraboto, D., Figueiredo, B., Dallolio, AS. and Brito, EZ., Makeshifting as a Disruptive Social Practice

Scaraboto, D., Figueiredo, B., Smith, A., Brouard, M. and Ferreira, M., Academic Isolation vs. Integration – How to Become an Active Member of your Research Field

Ferreira, MC., Scaraboto, D., Dallolio, AS., Brito, EZ. and Figueiredo, B., (2023). Disruptive Consumption Practices in Emerging Markets: An Abstract

Ferreira, MC., Pereira, B. and Res, AC., (2010). It's Fake!? Consumers' Self Creation in a Market with Easy Access to Counterfeit Goods

Other (2)

Ferreira, M., (2023).Let’s Discuss Academic Isolation and How to Mitigate It

Brouard, M., Smith, AN., Brunk, KH. and Ferreira, M., (2023).Juneteenth and Emancipation Day: How the ‘Buy Black’ movement is addressing economic inequality. The Conversation,The Conversation

+44 (0) 1206 876335


EBS.3.35, Colchester Campus

Academic support hours:

Wednesdays 3.30–5.30 pm and Thursdays 2.30–3.30 pm. Please follow the link to book your appointment:

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