Start-up weekender: Marketing and branding

An engaging two-day weekender exploring the fundamentals of marketing and branding your start-up.

Are you working on an idea for your start-up and ready to begin that all-important step of branding and marketing? Our two-day weekender will help you gain a thorough insight into how to brand your business and effectively reach your customers.

Join us as we explore how each element plays a role in the bigger picture of how to attract customers; what your business looks like, how you communicate, and how you interact and engage with your consumer base.

Over two days, our team will take you through a variety of useful techniques to help you understand your core values and how to incorporate these into your branding and communications. You’ll also gain an understanding of how to brand your business at the right level amongst your competition in order to stand out to your consumers.

Once you have a consolidated idea of what your business means to you and others, we’ll help you to fully utilise the marketing tools and techniques available and identify the right channels for you and your business. With fun and interactive activities across the two days, we’ll work towards the overall project of branding and marketing a business from scratch using the tools provided, whilst also utilising your team working skills.

Please note, you will be working in teams throughout this event so it is important that you commit to attending both days.

Book your place via CareerHub

This event is open to current students and alumni who have graduated within the last three years.

Any questions? Don't hesitate to get in touch via startups@essex.ac.uk