Responding to Reviewers in a R&R

Seminar abstract

The session will provide a constructive approach in dealing with revisions.

In particular it will suggest that the ‘Revise and Resubmit’ of a manuscript should be approached using four stages:

1. Digesting the Reviews and Organising the Response Strategy
2. Revise the Paper
3. Communicate your responses to the reviewers and the editor
4. Co-ordinate the process

Details of what each stage entails and tips that can help in it will be provided.

How to join this seminar

This seminar is free to join with no need to register in advance.

Come and join us online on Wednesday 23 February 2022 at 1pm.

We welcome you to join with friends, colleagues and classmates.

Speaker bio

Cleopatra Veloutsouis a Professor of Brand Management in the Adam Smith Business School of the University of Glasgow(UK), a Visiting Professor at the University of Bari (Italy), University of Bergamo (Italy) and President University (Indonesia), a Visiting Lecturer at the Hellenic Open University (Greece) and the Head of the Marketing Research Unit of the Athens Institute of Education and Research (ATINER) (Greece).

She holds an MBA and was awarded a PhD from the Athens University of Economics and Business (Greece).

Her primary research interest is on Brand Management and Marketing Organisation, focusing mostly in the Brand Management structure and the brand support in general.

She has also worked in Relationship Marketing and Marketing Communications.

 She has published about 60articles in International Academic Journals, including;

• Electronic Commerce Research and Applications,
• European Journal of Marketing,
• Industrial Marketing Management,
• International Business Review,
• International Journal of Advertising,
• International Marketing Review,
• Journal of Brand Management,
• Journal of Business Research,
• Journal of Marketing Management
• Journal of Product & Brand Management

and has presented over 100 papers in International Academic Conferences.

Her research presented in these papers has won many awards and she has worked on sponsored research.

The co-editor of the Journal of Product and Brand Management since 2014, and Associate Editor of the Journal of Business Researchsince 2019, she serves on the editorial board of various Journals including the European Journal of Marketing, the Journal of Brand Management  and the Services Theory and Practice, while she has guest edited issues in various Journals. She has been the Conference Chair and a member of the Organising Committee for a number of International Academics Conferences in Marketing and Brand Management.