Tactics Employed by COVID-19 Disinformation Networks

Seminar abstract

Disinformation campaigns shared on Twitter and wider social media have utilised various techniques in spreading fake news with negative consequences.

This talk provides an overview of the key techniques used by such networks and how those involved in health marketing can combat misinformation.

The talk will focus on the negative impacts of disinformation campaigns on the retail industry and the economy more generally.

How to attend

This seminar is free to attend with no need to register in advance.

Join this seminar online on Wednesday 17 November 2021 at 1pm

We welcome you to join with your friends, colleagues and classmates.

Speaker bio

Dr. Wasim Ahmed is a Senior Lecturer in Digital Business at the University of Stirling. His research and teaching interests include digital business, digital sport, and digital health. He completed his PhD at the University of Sheffield, and his thesis examined the role of social media during infectious disease outbreaks. His PhD involved completing an internship at Manchester United Football Club. Dr. Ahmed also holds an Msc in Information Systems and a BA (Hons) degree in Philosophy from the University of Sheffield.

Prior to joining University of Stirling, Dr. Ahmed has worked at the University of Sheffield, Newcastle University, and Northumbria University.

Dr. Ahmed has authored over 30 peer-reviewed academic outputs including 22 full-length journal articles. Many of the journals Dr. Ahmed has published in are ranked as either Q1 or Q2 in the SCImago Journal Rankings and have received international media attention.

Dr. Ahmed has also delivered a number of invited talks across industry and government for organisations such as the Department For Work and Pensions (DWP), the Office of Communications (Ofcom), Edinburgh Science Festival, the British Broadcasting Cooperation (BBC), the South African Broadcasting Cooperation (SABC), and the European Organization for Nuclear Research (CERN).