The Future of Research on Consumer Interaction with Cutting-Edge Technologies

The Management and Marketing Group at the Essex Business School warmly invite you to join guest speaker Dr Nisreen Ameen from Royal Holloway, University of London, as she explores her work on the future of research on consumer interactions.

  • Wed 24 Mar 21

    13:00 - 14:00

  • Online

    Join this Seminar Online

  • Event speaker

    Dr Nisreen Ameen, Royal Holloway, University of London

  • Event type

    Lectures, talks and seminars
    Management and Marketing Group Research Seminar Series

  • Event organiser

    Essex Business School

  • Contact details

    Dr Atika Kemal

This research seminar aims to explore possible future interdisciplinary research addressing implications of consumer interaction with cutting-edge technologies.

Seminar abstract

Cutting-edge technologies such as artificial intelligence, augmented reality, virtual reality, wearable technology, robotics and big data analytics have had significant effects on marketing practices.

We have also witnessed a shift in consumer behaviour. These factors have major implications for future research on how consumers interact with these technologies.

In this talk, Dr. Nisreen will discuss six areas of future interdisciplinary research: rethinking consumer behaviour models, behavioural differences among different generations of consumers, consumer interaction with automated services, ethics, privacy and the black box, consumer security concerns and consumer interaction with new-age technologies during a major global crisis.

Research on how consumers interact and engage with cutting-edge technologies is still in its infancy.

Dr. Nisreen will discuss how researchers addressing the interplay between consumers and cutting-edge technologies can work together in multidisciplinary teams to address the current gaps in research.


This seminar is free to attend with no need to book in advance.

We warmly invite you to share with your friends, colleagues and classmates.

Join this seminar online on Wednesday 24 March 2021 at 1pm

Speaker bio

Dr. Nisreen Ameen is a Lecturer in Marketing at Royal Holloway, University of London.

Previously she has held academic posts at Queen Mary University of London and Birkbeck University of London.

She is a Senior Editor for Information Technology and People, an Associate Editor for the International Journal of Consumer Studies and an Editorial Board member for Journal of Business Research-Consumer Behaviour section and Journal of Enterprise Information Management.

Her research is in the areas of digital marketing, consumer behaviour, human-computer interaction and data security.

Her work in these areas has been published in different journals.

She is a reviewer for over 20 top journals and is currently a managing guest editor for special issues in Psychology and Marketing, Computers in Human Behavior and Information Systems Frontiers.

She is a member of the Charted Institute of Marketing (CIM), American Marketing Association (AMA), Association of the Information Systems (AIS) and UK Academy of Information systems (UKAIS).


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