Seminar abstract
This seminar will discuss how to think about theory development as a framework for an academic career, as well as the advantages and potential disadvantages of this approach.
This discussion is based on Professor Simona Botti experience as a researcher and a reviewer and she will share what she has learned along the way.
Although this seminar will not go into the details of the research projects that will be mentioned, Professor Botti will focus on how these projects relate to each other and how they fit into the broader theoretical framework, which is anchored to a main research question but has evolved throughout her career so far.
Booking
This seminar is free to attend with no need to book in advance. We warmly welcome you to bring along your friends, colleagues, and classmates.
Speaker bio
Simona Botti is a Professor of Marketing at London Business School and Marketing Subject Area Chair.
Prior to joining London Business School, she was a faculty member at Johnson Graduate School of Management, Cornell University, and at SDA Bocconi, Bocconi University.
She received her BA from Bocconi University and a MBA and PhD in Marketing from the University of Chicago.
Simona's research is on consumer behaviour and decision making, with a focus on the psychological processes underlying perceived personal control and how different ways of providing and exercising control (choice, information, power and mastery) influence well-being.
She has published in leading psychology and marketing journals and was selected for the Marketing Science Institute's 2009 Young Scholars Award and 2018 Scholars programmes.
She has also received the 2007 Robert Ferber Award, 2012 Journal of Consumer Behaviour best article award.
Simona is currently Associate Editor of the Journal of Consumer Psychology and Journal of Consumer Research