Holistic insights into how a brand can help grow a business.
We know that brands need to be nurtured and developed in order to ensure they represent the authenticity and with relevance in an increasingly brand-savvy age.
Nourishing a brand is an investment in relationships with both current customers and future customers. This inspirational talk will provide students with ideas and a road-map for brand and business growth including:
This will be an interactive session designed to stimulate thinking and provide hands on solutions and advice to students.
Just turn up!
Andre Campbell – Viacom International Media
André is a Senior Brand Strategist at Viacom International Media Networks (home to MTV, Nickelodeon, Comedy Central, Paramount Pictures, BET and Channel 5) where he leads the development of integrated marketing campaigns which put brands at the heart of the biggest conversations in entertainment.
His entrepreneurial journey began at Kingston University, where he founded his first social enterprise Enfuse Youth C.I.C - a career development company focused on nurturing intrapreneurial career routes.
Within four years, Enfuse Youth created half a million pounds worth of employment opportunity young people 14-19. In his penultimate year at university, Andre co-founded the Spirit of London Awards which went on to become Europe’s largest youth achievement and music awards within three years.
Andre decided to hone his desire to ‘build brands that matter’ by joining Wolff Olins, recognised by Fast Company as “one of today’s boldest branding and innovation firms in the world”. This experience presented the opportunity to join Microsoft’s Devices Group Strategy Division, where he built global partnerships with brands such as Adidas, Virgin Atlantic, Formula One and Real Madrid.
Andre is also doing an EMBA at Imperial College London, one of the world’s leading universities.
18:00 - 19:00