You may have heard of Black Friday and Cyber Monday. There’s another day you might want to know about: Giving Tuesday. The idea is pretty straightforward. On the Tuesday after Thanksgiving, shoppers around the world take a break from their gift-buying and donate what they can to charity. In 2015, there were a total of 1.3 million social media mentions of #GivingTuesday. It officially went viral. The campaign now runs in over 70 countries around the world including the US, Canada, Russia, Germany, Spain, Singapore, Australia and Brazil.
Our campaign this year is #GiveEssex5 . Which will be raising money for the projects supported by our Click Crowdfunding platform. There will be a range of activities (on and offline), including East 15’s professional stilt walkers performing in the squares.
For every £5 you give we donate £5. You can donate online or on campus. Our #GiveEssex5 collection points will be everywhere on Colchester Campus. Find them at Main University Reception, SU Reception, Extra store, Campus shop, Gym, car park pay stations, staff kitchens and departmental common rooms.
Last year there were 1.3 million mentions of #givingtuesday on social media. This year we want a hi-five with your fiver. Write #GiveEssex5 on your hand or on a sticky note post it on Twitter using the hashtag #GiveEssex5 and we’ll give an extra £1. So get tweeting.
Spread the word
Make the day even bigger. Tell everyone you can about #GiveEssex5 and #GivingTuesday: family, teachers, classmates, friends, colleagues.