Component

MA Public Opinion and Political Behaviour
BSc Business and Human Resource Management options

Year 2, Component 06

BE413-5-AU or BE518-5-SP
BE413-5-AU
International Business Environment
(15 CREDITS)

Gain a more advanced understanding of the international context which helps to shape the strategies and operations of organisations, and explore some of the current issues and challenges facing organisations within the international business environment. In particular, you focus on international political economy, covering the major economic systems in the world, and tracing the historical evolution of the global order.

BE518-5-SP
Digital Marketing and Social Media
(15 CREDITS)

Marketing practices have dramatically changed with the rise of social media and new technological developments in devices, platforms, and applications. The digital environment presents new opportunities and challenges for marketers. Through a combination of theory, case studies, best practice examples, current news items, and assignments, you learn how the internet is now integrated into all the marketing functions and activities of modern businesses.

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