Component
MA Public Opinion and Political Behaviour
MSc Business Analytics options

Year 1, Component 03

Option from List
BE282-7-SP
Logistics and Supply Chain Planning and Control
(15 CREDITS)

This module explores the planning, management and control of logistics and supply chain operations. We look at the areas to consider when designing and managing logistic and supply chain networks. You learn the basics of production planning, including Material Requirements Planning (MRP) and Just-in-Time (JIT) systems, inventory management and quality management. You also explore mathematical and computational models that can support your decision making.

BE284-7-SP
Strategic Management
(15 CREDITS)

This module explores how to develop profitable business strategies. You learn how to analyse a firm’s external environment, including examining the economy and its competitors, assess its internal resources and set objectives. You examine the differences between corporate, competitive and functional business strategies and develop your decision making and analytical skills. By the end of the module, you understand how a manger can shape a firm’s direction to meet its goals and stakeholder expectations.

BE552-7-SP
International Marketing Strategy and Planning
(15 CREDITS)

Develop your critical understanding of the strategic and functional aspects of international marketing activities of firms of varying sizes and industries. You explore the roles of external and internal environments against key international marketing decisions such as modes of foreign market entry and market selection, or the design and implementation of marketing mix approaches at the international level.

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