Year 1, Component 08
This module helps you to identify and understand the main business functions that can support an entrepreneur when determining whether there is sufficient opportunity to launch a new venture. You acquire the critical, transferable and practical skills required to create or manage a new or entrepreneurial organisation. You explore how new businesses are developed and managed, including spin-offs from large firms and social enterprises, and learn how to identify new business opportunities. Topics include: idea generation; the development of business models; networking; marketing; finance; human resource management; customer relationship management and driving growth.
Achieve an advanced understanding of international business and strategy, and the content and processes of different international expansion modes. You examine why firms enter international markets, and explore different forms of international growth by observing current business practice, case study evidence and theory.
This module explores how to develop profitable business strategies. You learn how to analyse a firm’s external environment, including examining the economy and its competitors, assess its internal resources and set objectives. You examine the differences between corporate, competitive and functional business strategies and develop your decision making and analytical skills. By the end of the module, you understand how a manger can shape a firm’s direction to meet its goals and stakeholder expectations.
This module evidences how buyer behaviour plays an essential role in marketing strategy. You consider how marketers use consumer insights and behaviour theory and look beyond the act of buying to consider the entire consumption cycle, from pre to post-purchase. You explore consumer behaviour theories in relation to market consumption, viewing consumers as individuals, decision-makers and social beings, and discuss the wider implications of living in a consumer society.
The aim of this module is to introduce students to the theory and practice of marketing. It will present some of the key principles of marketing, particularly useful for those not previously familiar with the subject area. In addition, it will cover some topics important to the contemporary marketing context including consumer behaviour, relationship marketing, and digital marketing. It introduces marketing theories and models while also providing a critical perspective on the effects of these to political, social, and cultural life. Further, the module focuses on the management of innovation activities within a marketing context. It introduces the management of innovation and technology as a multiple perspective approach, which incorporates the key areas of the business and management including innovation and marketing together.
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The University makes every effort to ensure that this information on its programme specification is accurate and up-to-date. Exceptionally it can be necessary to make changes, for example to courses, facilities or fees. Examples of such reasons might include, but are not limited to: strikes, other industrial action, staff illness, severe weather, fire, civil commotion, riot, invasion, terrorist attack or threat of terrorist attack (whether declared or not), natural disaster, restrictions imposed by government or public authorities, epidemic or pandemic disease, failure of public utilities or transport systems or the withdrawal/reduction of funding. Changes to courses may for example consist of variations to the content and method of delivery of programmes, courses and other services, to discontinue programmes, courses and other services and to merge or combine programmes or courses. The University will endeavour to keep such changes to a minimum, and will also keep students informed appropriately by updating our programme specifications. The University would inform and engage with you if your course was to be discontinued, and would provide you with options, where appropriate, in line with our Compensation and Refund Policy.
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