Get behind the psychology of the searcher
You need to make sure you understand which types of searcher you’re writing for and write your content accordingly. One way to do this is to write questions you think someone will use to find information.
Ranking for the right keywords can make or break your website. By researching your market's keyword demand, you can not only learn which terms and phrases to target with SEO, you can learn more about your customers as a whole.
It's not always about getting visitors to your site, it's about getting the right kind of visitors.
Keyword research can be done by using a number of different SEO tools such as SEM Rush or Moz. These tools will enable to you to produce a keyword volume report as shown below.
Write out your keywords and phrases that support those questions.
Some searchers don’t really know what they’re looking for and hope to stumble on it. For example, they may search:
- How do I work in marketing?
- What happens if I don’t get the exam results I want?
Some searchers have a good idea what they want and are going to see if they can find it:
- Universities that offer marketing courses
- How can I apply through Clearing
Other searchers know what they want and where to find it:
- University of Essex marketing course
- Clearing at the University of Essex