Gulfem Yagmurdur

Biography

Gulfem Yagmurdur is a PhD researcher in Marketing at Essex Business School. Her research interests include artificial intelligence, consumer behaviour, and decision-making, with a particular interest in how consumers interact with and respond to AI-enabled technologies. She holds an MSc in International Marketing and Business Development from Grenoble Ecole de Management and a BSc in Economics and Business Economics from Maastricht University.

Qualifications

• Master of Science in International Marketing and Business Development Grenoble Ecole de Management (2025)

• Bachelor of Science in Economics and Business Economics Maastricht University School of Business and Economics (2023)